Brands turn to facial recognition tech
Intel is one of a number of firms that has created software capable of scanning the faces of consumers, and then determining the approximate age and gender of the person concerned.
Brand Channel reveals that the Venetian resort, hotel and casino in Las Vegas uses facial recognition on digital displays in order to provide the appropriate restaurants, clubs, and entertainment to whatever consumer uses it.
“You can put this technology into kiosks, vending machines, digital signs,” says Christopher O'Malley, director of retail marketing for Intel's embedded and communications group.
So far, the technology is in most use commercially in Japan, where a variety of businesses use it to customise ads, writes The Gazette.
The technology works by digitally measuring the distance between the eyes, the width of the nose, the length of a jaw line and other data points.
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