The Britehouse Group has developed a 'Big Digital' advisory offering that assists large and medium-sized enterprises assess their capacity for digital information and service delivery and then adjust their infrastructure and applications to be relevant to all stakeholders.
"Our Big Digital service is not about business process re-engineering or even technology consultancy," says Britehouse Holding CEO Scott Gibson. "It's about helping customers evolve more agile, customer-centric ecosystems. This is much more tightly niched in an area where no one else seems to operate or have the skill to do so.
"In our traditional interactions with clients on, usually, very large projects entailing enterprise resource planning, enterprise mobility, and application hosting, we see them grappling with how best to embrace and exploit today's new business drivers, such as social media, analytics, the cloud, and mobility. "Our enterprise customers are also trying to get a handle on the Internet of Things (IOT), in which a myriad of technologies - from wearable devices, connected fridges, smart vehicles, smart lighting and smart energy - all connecting to the Internet, will trigger an unprecedented level of automation in the factory, warehouse, workplace and home.
"Even the most sophisticated technology platforms for managing businesses are not equipped to deal with the big data that the Internet of Things is already generating, let alone the data that will be generated by the 26 billion devices that research house Gartner says will be on the Internet by 2020.
"But, big data isn't the really big issue. It's only one part of what we are calling Big Digital. To communicate, store, analyse and get commercial value out of big data, you have to be able to manage your full digital ecosystem. This includes all customer touch points and their effective integration into your back-office systems and supply chain.
"So, we believe it is important for an organisation to look at itself through the lens of its various stakeholders to see how relevant its digital delivery systems really are. From that point, decisions can be made about what needs to be done to enable an organisation's digital model to become and to remain relevant."
Through its SAP and Microsoft divisions, Britehouse has not only been involved in some of the most demanding enterprise resource planning, CRM, supplier management, and procurement implementations tackled in South Africa, it also has access to the most up to date research on technology as it impacts businesses.
Through its hosting division, Britehouse has insight into the cloud. And, through its mobility division, Britehouse understands the world of devices and the Internet of Things. Britehouse's Big Digital division is helping customers to understand the dramatic impact these forces can have on their businesses.
"What gives us additional credibility in offering advice and guidance on Big Digital is the fact that we are able to both consult and implement," Gibson says. "Perhaps, more importantly, our consultancy is based on our implementation experience. We know what works because we've had our hands on it. Our advice is therefore focused on enablement of the client's digital model in the here and now. The question we ask is: what can be done with what you have to make you more relevant to your stakeholders - whether they're your customers, suppliers or staff.
The Britehouse Big Digital approach has already been applied in a number of corporate and public sector environments, with Britehouse helping the client define its digital model in relation to its strategies and objectives and then design a technology ecosystem that allows it to be proactive across the full spectrum of digital activities - from enterprise systems to social media marketing campaigns.
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