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Brother International

For more than a century, Brother has won recognition as a brand synonymous with delivering product innovation and customer satisfaction.

Johannesburg, 01 Oct 2011

Founded in 1908, Brother is a leading brand that produces quality innovative products for the print and imaging, labelling and sewing markets in more than 100 countries worldwide.

Brother International South Africa is the regional headquarters for southern Africa. Established in southern Africa in 1971, the company manages an extensive network of subsidiaries in Botswana, Zimbabwe, Zambia, Mozambique, Namibia and Kenya.

Key products include laser printers, Multifunction Centres (MFCs), fax machines, electronic labelling solutions and a wide range of home and industrial sewing machines.

Brother's printing business is committed to the advancement of technologies and “work style innovation” and constantly strives to pioneer new technologies and improve product quality.

Brother offers inkjet business solutions designed to fit perfectly in the SOHO (Small Office Home Office) environment and in departmental work groups in larger companies. The company designs products that are convenient to use, help streamline workflow and increase efficiency.

Brother Earth

Brother Earth describes the company's positive attitude and commitment to communities and the planet. Brother's goal is to help build a society where sustainable development can be achieved. Brother will always take responsibility, act respectfully and try to make a positive difference.

Brother's environmental philosophy is simple:

* Constantly strive to reduce our environmental impact and help increase our efficiency.
* From design, development, manufacturing, usage and disposal, to reuse and recycling.
* The company carefully considers ways to help reduce the impact on the environment in each phase of the product life cycle.
* Brother aims at constructing a business structure which conforms to a recycling-oriented society, with the motto “Tomoiki (co-existence)”, the spirit of thinking that our lives are dependent on each other and nature's bounty.

The basic idea of environmental activities is represented by five keywords:

* Refuse - Avoid purchase of environmentally burdensome materials whenever possible
* Reduce - Reduce waste material
* Re-use - Re-use waste material without processing
* Reform - Re-use materials in a different form
* Recycle - Re-use materials as resources.

The 5R logo symbolises the environmental activities based on this concept.

For more information on Brother Earth, visit its Web site: http://www.brotherearth.com.

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Editorial contacts

Claudia Trzebiatowsky
Brother
claudia@conceptcc.co.za