Traditionally, Stratus Technologies has been seen as the leader within mission critical computing such as securities trading and air traffic control, where large amounts of capital or people are at risk and continuous uptime is essential. With the increased demand for continuous availability within a range of vertical markets, Stratus will now be focusing on specific segments, which have demonstrated a growing need for the range of availability solutions that the company has on offer. Added to this, Stratus believes that to move a product mainstream and address a much broader market we need to focus on the "king pin" or killer application within each segment.
The four main segments are manufacturing (Process), public safety (Computer Aided Dispatch and 911), enterprise telephony (Call/Contact Centres) and banking (ATM/POS). Stratus, together with its channel partners intend to attract 50% of their business from these segments in the next 12-18 months, but will still fulfil other industry segments that have high availability requirements.
"Coming from a proprietary background where an investment in purpose built fault tolerant servers was massive, to developing the cost effective ftServer is evidence of Stratus Technologies commitment to more cost effective continuous computing," says Malcolm Anderson, channel manager at Stratus Technologies, South Africa. "By utilising industry standard components such as Intel and Microsoft Windows, Stratus has radically decreased the investment making fault tolerant computing affordable for all market segments."
With ftServer delivering 100% uptime with increased ROI and a lower TCO to a broader market. Stratus has committed to an indirect sales model and is in the process of building a rock solid channel with a number of different resellers in South Africa and across Regional Africa.
"With the reduction in cost for fault tolerance, Stratus is now able to deliver a full roadmap of ftServers from distributed environments right through to the Computer Room/Data Centre. This is not only an opportunity for Stratus to grow its presence within diverse segments, it will also be a massive revenue potential for local resellers," says Anderson.
Anderson invites end-to-end solution providers who offer best of breed products in their solution deployments to contact him and seize the opportunity to differentiate their business with 100% uptime offering. Stratus is also committed to securing partnerships with Value Added Resellers (VARS) that can include their own applications into the value proposition as well as Value Added Integrators (VAI) who will add their integration expertise to the equation.
Banking: Stratus offers solutions within four key customer orientated banking capabilities, including retail delivery systems, banking systems that support core bank functions, payment systems and trading systems. It also offers a powerful and flexible financial solution that can provide the breadth of services needed to overcome the market challenges of providing consumer-generating transactions at every point of an EFT network.
Public Safety: Information technology has become a powerful ally to reduce emergency response time, improve productivity, provide timely access to information, and ensure the safety of public safety professionals. For applications such as computer-aided dispatch and E911, round-the-clock system availability can make the crucial difference.
Enterprise Telephony: For customers who have the requirement to provide continuously available contact centres and customer touch points for their organisations, Stratus and our partners, provide fully integrated, tested and certified bullet-proof contact centre solutions that provide simplicity, transparent 24x7 continuous availability, full remote serviceability and the lowest total cost of ownership unlike any alternatives utilising clustering based solutions.
Manufacturing: A computerised production and delivery system can determine who gains market share. Stratus technology assists manufacturers to keep their quotas up, deliver on time, utilise production control and inventory tracking software. The PMC marketplace is driven by cost and all manufacturing entities are tasked with creating a product that increases the bottom line while maximising the ROI.
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