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Bundle adds value in the channel

Johannesburg, 04 Aug 1997

A locally brokered deal between Intelligent Systems and Seagate Software Africa is set to offer resellers a product bundle with which they can add value for their own customers.

Chris Roux, MD of the local value-added distributor explains. "Nobody buys only hardware any more," he says. "So in order to add value to the comprehensive range of Sony tape drives we distribute, we decided to bundle a backup software product with them."

He reports that while it would have been a simple procedure to source backup software and sell the two products together this would not have added value without preferential pricing. "It was then that we approached Seagate Software Africa to broker a deal," he says.

Through negotiation with both Sony and Seagate Software, Roux has been able to put together a deal whereby he can move the bundle for considerably less than the software and hardware cost individually.

"It was the logical thing to do," he says, "because hardware without software is of no use. So we now offer the channel a bundle as well as training to install and provide first-line support on both product ranges." Dealer enquiries should be addressed to Chris Roux on (011) 315-3120

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Editorial contacts

Kerry Earnshaw
PR Connections
(011) 885 3141
kerry@pr.co.za
Gerhard Grundlingh
Intel
(011) 315 3120