Leading African business magazine, Business in Africa and South African online publisher Mail & Guardian Online have teamed up to create the glossy monthly magazine`s new Web presence, www.businessinafrica.net.
The Web site`s aim is to provide quality information on Africa to time-pressed decision-makers who need to grow their businesses on the continent.
The new Business in Africa Web site, a joint project between Mail & Guardian Online, iafrica.com and Business in Africa was officially launched today with a paid content subscription offering and a fully searchable archive of the magazine`s back issues.
Business in Africa publisher Everest Ekong says the Web site was launched in response to the growing interest investors have in Africa as they seek reliable business intelligence on the continent.
"Business in Africa magazine has assembled an archive of quality business information on the continent since 1993. We are pleased to be able to share this unique resource with our growing marketplace," says Ekong.
Manager and editor of the Mail & Guardian Online Matthew Buckland believes the new design and focus of the Business in Africa Web site will establish it as one of Africa`s top online destinations for business news and advice.
"We are very pleased to be associated with a brand such as Business in Africa magazine which also publishes in Nigeria, Ghana and Kenya. The deal, which includes a marketing presence on the Mail & Guardian Web site and the newspaper, complements our strategic objections to become a force in Africa," says Buckland.
Visit the new Business in Africa Web site at www.businessinafrica.net.
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The Business in Africa Group provides business information and marketing communications expertise to African and non-African businesses, governments and individuals seeking to profit from doing business on the continent. In the past 11 years, the Business in Africa Group has made significant progress in building a multimedia organisation serving high quality business and commercial information on Africa to its target markets.
Its assets include: Business in Africa Magazine, Energy in Africa Magazine, Business in Africa Publishing and Business in Africa Conferences.
Mail & Guardian Online
The Mail & Guardian Online was the first Internet-based news publication in Africa. Launched in early 1994, it is one of SA`s and Africa`s major news publishers and is reputed internationally for its quality content The Mail & Guardian Online has received numerous accolades and awards, including being voted one of the world`s top 175 Web sites by Forbes.com in 2001. The award-winning internet news publication and its sister newspaper, the Mail & Guardian, has over the years become well known for its in-depth, analytical, high quality, no-nonsense news features, combined with up-to-the-minute breaking news from around SA, Africa and the world.
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