Business Objects, the world`s leading provider of business intelligence (BI), announces today that it has named Gary Broomberg as country manager, responsible for SA.
In this position, Broomberg will focus on expanding and strengthening the company`s presence and momentum in SA and English-speaking Africa, where Business Objects has strong local representation through partnerships with resellers, systems integrators and strategic alliances to cover the English-speaking African market.
Broomberg reports to Thierry Nicault, regional director for EEMEA, and is based in the company`s Johannesburg office.
"Gary Broomberg has a successful background in the enterprise software industry, and is an excellent addition to our senior management team," said Nicault. "Business Objects has built a strong presence in SA, and I am delighted to have a manager of Gary`s calibre and breadth of experience to play a fundamental role in continuing to grow our operations in this important region."
Broomberg (43) joins Business Objects with more than 15 years of experience in high technology sales and executive management in SA and the English-speaking Africa market. Most recently, Broomberg was sales director for the South African operations at Novell. Prior to that, Broomberg served as e-business director at Foster-Melliar. He also worked for Atio Corporation as regional director, and was responsible for the Information Management division. He is currently busy completing his Masters degree in Chartered Marketing from MFSA.
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Business Objects is the world`s leading business intelligence (BI) software company. Business intelligence enables organisations to track, understand and manage enterprise performance. The company`s solutions leverage the information that is stored in an array of corporate databases, enterprise resource planning (ERP), and customer relationship management (CRM) systems.
Popular uses of BI include enterprise reporting, management dashboards and scorecards, customer intelligence applications, financial reporting, and both customer and partner extranets. These solutions enable companies to gain visibility into their business, acquire and retain profitable customers, reduce costs, optimise the supply chain, increase productivity, and improve financial performance.
In December 2003, Business Objects completed the acquisition of Crystal Decisions, the leader in enterprise reporting. The combined product line includes software for reporting, query and analysis, performance management, analytic applications, and data integration. In addition, Business Objects offers consulting and education services to help customers effectively deploy their business intelligence projects.
Business Objects has more than 24 000 customers in over 80 countries. The company`s stock is traded under the ticker symbols NASDAQ: BOBJ and Euronext Paris (ISIN: FR0004026250 - BOB). It is included in the SBF 120 and IT CAC 50 French stock market indexes. Business Objects can be reached at 408-953-6000 and http://www.businessobjects.com/.
Business Objects South Africa can be reached at +27 (0) 11 258 8830 and http://www.za.businessobjects.com/.
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