Buying toys online now becomes child`s play

Toys `R` Us, the largest toy store brand in the world, and SA`s very own Reggie`s, have joined the e-commerce community through DigitalMall.com.

Customers can now purchase their favourite toys at www.toysrus.co.za or www.reggies.com at very competitive prices, and get delivery right to their office or home, 7 days a week.

Toys `R` Us and Reggie`s director Deoni Gliddon, who heads up the e-commerce division of Toys `R` Us and Reggie`s explains: "With the advent of the Internet and e-commerce, the latest research results show the world wide web combined with retail stores is the commercial medium of the future. The new online store(s) allow us to reach all areas of Southern Africa and the world where we do not have physical stores." With our Internet partner, DigitalMall.com we have the infrastructure, and the fulfilment to meet our customer requirements, with timeously delivery.

DigitalMall.com has the necessary skills and expertise to assist the bricks and mortar shops and take the traditional shopping experience onto the Internet to provide an alternative to traditional shopping.

Items purchased will be delivered anywhere in South Africa in no more than 72 hours. "We believe our site is one of the most sophisticated and user-friendly in South Africa and meets worldwide standards. We chose DigitalMall.com who embrace order-fulfilment excellence and customer satisfaction while efficiently managing our infrastructural needs," she adds.

Toys `R` Us and Reggie`s Managing Director, Bryn Pyne-James, explains that once on-line, a customer can search for any item by age, toy category, price, gender, brand or theme. The categories include Toys, TV Games, Videos, Books and Baby ware.

"Colour pictures for all items, age plus gender categorization and short descriptions accompany each item to make purchasing easier. Features on the site include once-off customer registration, an advanced help facility and a wide range of items, "This is just the first phase, over the coming months additional functionality such as wrapping paper, delivery discounts, competition and coupons will be added. Not to mention adding continuously to the range to bring our customers the latest specials and exciting toy releases."

The Toys `R` Us and Reggies` sites also have a `wish list` system on-line, where children (or their parents) place the toys they would most like to own on their list. Parents and family members can then access these lists so that they can get a better idea of what to purchase for the child.

DigitalMall.com account manager Evert Botha says what is even more unique is the fact that SA`s favourite toy stores are now easily accessible to relatives living abroad, which means that birthdays are not longer the mission they used to be. The brands that everybody grew up and associated with fun and hours of enjoyment during their childhood years (before leaving our shores) are now available anytime, anywhere at a fraction of the cost that it would take to purchase and ship from overseas.

"Security is foremost in our minds," says Garin Toren. "DigitalMall.com is a member of the Digital Interactive Media Association (DIMA) and embraces the principals of protecting shoppers against credit card fraud, privacy and quality. We use the latest Microsoft Electronic commerce server technology to protect customer information and will not release any information to a third party.

Further to this, our internal Fraud Prevention Team, who made South Africa`s first arrest last month, have multiple manual processes to further reduce any possible risk. Our Customer Service Centre is always standing by to assist with your online purchases or, if clients prefer, to take your order over the phone or fax."

And should any queries with the online purchase arise, one merely needs to call up DigitalMall.com`s Reggies and Toys `R` Us Customer Service lines on 0860 300 999 or 0860 300 888 for prompt efficient service. Or simply visit one`s local Toys `R` Us or Reggies` store.