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Bytes helps boost Pick n Pay customer loyalty

Johannesburg, 28 Mar 2012

Bytes Managed Solutions has a longstanding business relationship with Pick n Pay, and has recently been instrumental in delivering on a major project to enhance the customer experience and boost sales.

In August 2010, Pick n Pay issued a closed RFP to key industry providers of kiosk solutions. The company was looking for an in-store customer self-service solution to support its smart shopper programme, to be launched early in 2011.

In October 2010, after an intense and focused discovery period, Pick n Pay settled on the NCR offering as the most appropriate and complete solution. The order comprised 855 NCR SelfServ 60 Kiosks, running the NCR NetKey application.

An NCR team completed all kiosk application development and the integration with all other suppliers and partners, and Bytes Managed Solutions was given the herculean task of installing these units in every Pick n Pay store countrywide - all of this in a record two-and-a-half months. The entire project from order to go live was less than five months.

The kiosk smart shopper application is remotely managed, maintained and hosted by NCR in the USA.

“The kiosks are located in every Pick n Pay store countrywide, and they are the customer's window into Pick n Pay's smart shopper loyalty programme, in terms of which shoppers accumulate points which they can redeem. Through the kiosk, a customer interacts with the smart shopper programme and can execute functionality such as points balance, print special offers and convert points into cash or donate points to charity,” says Dave Tuckniss, Pick n Pay account manager at Bytes Managed Solutions.

“The project is seen by Pick n Pay management as a huge success,” adds Tuckniss. “There has been significant customer take-up and it is one of the retail chain's most strategic projects.”

“Pick n Pay is a highly important client for us,” says Bytes Technology Group CEO Rob Abraham. “It has been a privilege to assist them with these technology implementations which will impact the lives of millions of South Africans every day and add significantly to Pick n Pay's bottom line.”

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Bytes Managed Solutions

Bytes Managed Solutions is the exclusive distributor for NCR products and solutions in South Africa and selected neighbouring countries. The organisation markets, supports and maintains enterprise-wide information products and services. It crafts the majority of its solutions and services offering by adding value to core NCR solutions and services. In addition, it offers focused, product-independent agnostic workspace management and IT equipment, maintenance, IMACD and project management, leveraging its over 96 service points throughout South Africa. It enjoys partnerships in most African countries. The services operation supports a variety of brands, including NCR, Dell, HP, ACER and Cisco. Bytes Managed Solutions is a division of the Bytes Technology Group and wholly owned by JSE-listed Altron.

Editorial contacts

Karen Heydenrych
Communikay
(083) 302 9494
Karen@communikay.co.za
Chetan Mistry
Bytes Managed Solutions
(011) 373 4000
chetan.mistry@bytes.co.za