Bytes Systems Integration, part of the Bytes Technology Group, has partnered with Aprimo, the global leader in cloud-based integrated marketing software, and is re-launching its solutions in South Africa to help customers drive growth.
Aprimo was acquired by Teradata Corporation, the world's largest data warehousing and business analytics company, in December 2010. Bytes Systems Integration has an existing partnership with Teradata, and has taken over the distributorship of Aprimo in South Africa from the previous local distributor.
“Teradata's acquisition of Aprimo resulted in a merger of powerful business analytics with integrated marketing solutions to enable companies of all sizes to improve and optimise marketing performance with data-driven insights,” says Hendrik Blignaut, Enterprise Intelligence Systems manager at Bytes Systems Integration. “Teradata also draws on Aprimo's expertise in cloud and software as a service (SaaS) functionality.”
Blignaut adds that Bytes Systems Integration designs, implements and manages customised IT solutions through the integration of hardware and software systems from global technology leaders like Aprimo and Teradata, which means the partnership is in line with the company's strategy to distribute only tier one solutions.
“We now offer integrated marketing management, marketing resource management, and multi-channel campaign management, providing customers with an end-to-end solution available in SaaS and on-premise,” says Blignaut. “The business value for our customers is compelling.”
Integrated marketing management is a fast-growing sector and is emerging as a critical focus for businesses, representing one of the most strategic and largest areas of investment for many companies.
“Organisations that develop an integrated marketing management strategy will deliver a 50% higher return on marketing investment than those that don't, according to a recent report from Gartner,” Blignaut says. “That's because companies are recognising the importance of marketing that defines the brand, differentiates the business, and delivers revenue. They are increasingly relying on IT that improves overall marketing performance. The combination of Teradata's powerful analytics and Aprimo's innovative marketing helps clients integrate, streamline, and continuously accelerate growth.”
Blignaut says Bytes Systems Integration's combination of powerful business analytics and cloud-based integrated marketing software comes at a time when marketers are consolidating and integrating their marketing teams and systems, while demanding more strategic analytics and intelligence. “This is great news for our present and future customers.”
Benefits to customers include:
* Accelerated time to market for revenue-generating campaigns, product launches, and strategic brand initiatives;
* Smarter decisions across the enterprise by leveraging data to gain strategic insights, recognise emerging opportunities and respond quickly;
* The ability to optimise and deliver successful campaigns seamlessly across all digital channels; and
* Streamlined operations to drive more effective marketing.
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Bytes Systems Integration
Bytes Systems Integration designs, implements and manages customised IT solutions through the integration of hardware and software systems from global technology leaders. It has five distinct business units, all providing clients with world-class solutions and services based on platforms, processes and methodologies from acknowledged industry leaders. They include Teradata, Tableau, Business Objects, Aprimo, ICCM, SAP, Kronos, Microsoft, MTN, Motorola, Cisco, Enterasys, Honeywell, Symantec, Wonderware, InStep, TrakSYS, OSISoft, Sun, Juniper and HP.
For more information, please visit http://www.bytessi.co.za.
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