Computer Associates International, Inc (CA) has announced a strategic alignment of its world-leading e-business management solutions, including the introduction of several new brand names for its information management portfolio. This move is designed to help CA customers and partners more precisely pinpoint the specific solutions that best meet their individual requirements.
As the global leader in e-business management, CA`s software solutions are among the most extensive in the industry. The new branding clarifies the scope and depth of these diverse solutions, facilitating more effective utilisation of CA as an e-business resource by its global clientele.
"CA offers a long list of technologies to business customers. By branding them into closely related groups, CA helps customers better understand the essence of the offerings," said Evan Quinn, chief analyst, Hurwitz Group. "CA`s brand realignment does an excellent job of communicating CA`s core product competencies, while adding coherence to the company`s marketing strategy."
As part of this effort, CA is introducing three new brands: CleverPath - CA`s new brand for its industry-leading portal offering and enterprise intelligence offerings, including business intelligence, predictive analysis and visualization solutions. AllFusion - CA`s new brand for its comprehensive application lifecycle management solutions that include industry-leading modelling, and change and configuration management solutions. Advantage - CA`s new brand for its family of leading application development, integration, enterprise reporting, and industrial-strength database solutions.
These new brands join the following established CA brands:
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Jasmine
- CA`s family of object-oriented database technology.
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Unicenter
- CA`s widely acclaimed solutions for the effective management of heterogeneous e-business infrastructure and applications.
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BrightStor
- The industry`s most effective high-performance solutions for e-business data storage management, backup and recovery.
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eTrust
- The world`s most widely deployed e-business security solutions, including access/authentication control, virus protection and digital certificate management.
The CA brands cover all of the company`s existing products on all platforms.
"The updating of CA`s brands underscores our continuing focus on our customers` evolving needs," said Ken Fitzpatrick, general manager, global marketing, CA. "The more people understand the breadth and depth of our vast portfolio of technology, the more they will fully comprehend the remarkable business value of our technology."
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Computer Associates International, Inc (NYSE: CA) delivers The Software That Manages eBusiness. CA`s world-class solutions address all aspects of e-business management through industry-leading brands: Unicenter for infrastructure management, BrightStor for storage management, eTrust for security management, CleverPath for portal and business intelligence, AllFusion for application lifecycle management, Advantage for data management and application development, and Jasmine for object-oriented database technology. Founded in 1976, CA serves organisations in more than 100 countries, including 99% of the Fortune 500 companies.
For more information, visit http://ca.com.
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