Customer relationship management (CRM) specialist Calibre Holdings, holding company for Calibre Solutions and Calibre Intellect, has announced a new marketing drive.
Calibre Holdings, which recently diversified its products and services, believes its current position dictates a more aggressive public awareness.
The company also announced the signing of several new agencies, including the products of eHNC and Astea. In addition, the company has been selected by UK-based CRM and marketing specialist, Berry Consulting, to represent it locally.
"eHNC provides a suite of predictive CRM solutions targeted specifically at the service industries - products that deploy neural networking technology to provide real-time insight into customer relationships based on transaction-level data," says Gordon Fraser, MD of the holding company.
The company was established as the FrasMan Group in 1996. It ventured into the CRM arena in 1998 and changed its name to Calibre. It provides software solutions and support infrastructure as well as contracting and consulting.
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