Local CRM solutions provider Camsoft has formed a partnership with Greater Vision to provide the Actinic range of e-commerce solutions to the local SME market.
The Actinic range includes everything from the Actinic Catalogue, which allows a merchant to quickly set up and manage a secure online store with flexible capacity for growth; to Actinic Business, a more sophisticated application for higher-volume sites, that has extended customisation options as well as integration to the Sage Line 50 and QuickBooks accounting systems and can operate on multiple sites.
The possibilities of Actinic's packages are practically limitless: e-store owners can create pop-ups with additional product info, use a different layout for each product, and even create user-definable fields, as well as generate 'best-seller', 'new product' and 'also brought' lists that are constantly updated.
"With benefits such as ease of use and affordability, combined with the flexibility of a robust e-commerce solution, Actinic is an ideal option for SMEs wanting to include online sales in their business model," comments Grant Chapman of Camsoft.
"Actinic's e-commerce solutions come with the integration of the credit card fulfilment through local banks already set up, and are ready to run. This takes all the hassle and expense out of making your own arrangements with your bank. It isn't even necessary to have your own credit card machine," adds Chapman.
Actinic's global success has been based on meeting SME needs while providing ongoing advice, service and support to enable companies to grow their online business. This success is backed up by an aggressive ongoing development programme, where desktop applications are combined with server software to provide a powerful and familiar PC-based user interface.
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Camsoft Solutions comprises two divisions: CRM and Data Security.
Our CRM division is a Maximizer Business Partner and has actively been involved in the sales, support and training on Maximizer Enterprise Customer Relationship Management (CRM) solutions in southern Africa since 1995. With full service offices in Johannesburg and Cape Town and a technical office in Durban, Camsoft provides a wide range of technical support services, including software customisation and development solutions.
Our data security division provides security solutions and services to IT business partners serving a wide range of customers throughout Africa, and our expertise and capabilities include solutions for anti-virus, anti-spam, spyware, authentication, secure access and firewalls. Our technology partners include Commtouch for Advanced Spam Defense, Aladdin for eSafe secure Internet access and etokens, F-Secure and BitDefender for anti-virus and personal firewalls and spyware, Microsoft for Forefront (formerly Sybari Antigen) anti-virus and Advanced Spam Manager (ASM) for MS Exchange and SMTP servers, and IQBate's for the Meridius and Adonis content security appliances.
Customers using solutions and services provided through Camsoft include ISPs, banks, insurers, manufacturers, retailers, recruitment agencies and call centres, among others.
Actinic
Founded in July 1996, Actinic specialises in helping small and medium-sized retailers trade online, using its e-commerce packages. Actinic offers two ranges of e-commerce products for Web designers and DIY self-builders, comprising Web-based and desktop store-building solutions. Actinic Designer for commercial Web designers is used to deploy multiple sites and allows seamless interaction with Dreamweaver. For self-builders Actinic offers Actinic Catalogue, with everything a merchant requires to develop and manage their own online store, including capacity for growth; and Actinic Business, a more sophisticated application for higher volume sites and integration to Sage Line 50 and QuickBooks accounting systems. All lines are sold through channel partners including Web designers, Internet Service Providers, Web hosts and IT VARs. Research shows that over 50% of UK SMEs using packaged software to run their stores use Actinic (source: pfa Research). Some of Actinic's better known UK users include the Royal Opera House, British Library, Lloyds of London, Royal Navy, Lexmark and many more. Actinic is based in West Byfleet (Surrey) and has over 55 staff in six countries.
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