Local Maximizer Software partner Camsoft Solutions has reported that Maximizer has been highlighted in the Niche Players Quadrant of Gartner's 2007 1st Half SFA Magic Quadrant for its customer relationship management (CRM) software.
The industry benchmark report evaluated the leading 20 providers of sales force automation software and highlighted Maximizer's strengths of simplicity and cost-effectiveness.
The Gartner Magic Quadrant provides guidance for organisations that are seeking to purchase, replace or upgrade a sales force automation solution. Gartner's Magic Quadrant positions vendors in a particular market segment based on their completeness of vision and their ability to execute on that vision.
To be included in the 2007 1H SFA Magic Quadrant, a vendor must demonstrate that it:
* Has customers who have deployed opportunity management into live production in the past year.
* Has net new named customers that are actively deploying opportunity management functionality in the past 12 months.
* Is actively selling or marketing SFA applications to multiple industries and geographies.
* Has proved it can be deployed in sales organisations of more than 100 users.
* Has a vision and commitment to the SFA market for the next three to five years.
Gartner evaluated Maximizer's vision for sales force automation and ability to execute on that vision through a detailed product demonstration, corporate briefing and also through a survey of current Maximizer customers.
The evaluation highlighted Maximizer's strengths, including cost-effectiveness, ease-of-doing-business with Maximizer and the fact that the product's simplicity appeals to small and medium-sized businesses.
"To be highlighted in Gartner's prestigious Magic Quadrant is further proof that Maximizer is continuing to innovate with its CRM offering, to provide organisations with a sales and marketing tool that is powerful yet cost-effective and easy to use," comments Camsoft's Southern Africa regional manager Mark Annett.
The full 2007 Gartner CRM Sales Force Automation Magic Quadrant report can be found at: www.gartner.com
Click here to view an online demonstration of Maximizer Enterprise
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Maximizer Software is the world's leading provider of affordable and easy-to-use customer relationship management (CRM) software applications. The Maximizer line of products helps companies develop more responsive, personalised and profitable customer experiences. Built on a modern, Web-based architecture, Maximizer is easily integrated with existing corporate systems and features the latest in sales force automation, marketing automation, e-mail marketing and customer service technologies in a single mobile-accessible business management system. Maximizer Software has sold more than one million licences of its award-winning software solutions to companies ranging in size, from entrepreneurs to multinational organisations. Customers include: Siemens, Playground - an Intrawest Company, HSBC, Cathay Pacific, TD Securities, Brian Tracy International, South Carolina Department of Commerce and Lockheed Martin. Maximizer Software is a global business with an ecosystem of more than 8 000 corporate customers, 400 business partners and offices in the Americas, Europe/Middle East/Africa and Asia Pacific.
Camsoft Solutions
Camsoft Solutions comprises two divisions: CRM and data security. Our CRM division is a Maximizer Diamond Business Partner and Accpac CRM Business Partner and has actively been involved in the sales, support and training on CRM solutions in southern Africa since 1995. With full service offices in Johannesburg and Cape Town and a technical office in Durban, Camsoft provides a wide range of technical support services, training and software development solutions for all our technology partners' products and solutions countrywide. Our data security division provides security solutions and services to IT business partners serving a wide range of customers throughout Africa and our expertise and capabilities include solutions for anti-virus, anti-spam, spyware, authentication, secure access and firewalls. Our technology partners include Commtouch for Advanced Spam Defense, F-Secure and BitDefender for anti-virus and personal firewalls and spyware, Microsoft for Forefront anti-virus and Advanced Spam Manager (ASM) for MS Exchange and SMTP servers.
Customers using solutions and services provided through Camsoft's reseller network include ISPs, banks, insurers, manufacturers, retailers, recruitment agencies and call centres, among others.
For more information, or to request a free trial, please visit: www.camsoft.co.za or call (011) 8033269.
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