Taking digital photography a step further after the successful release of its PowerShot S10 and S20 digital cameras, Canon has announced the launch of a new and fully featured 3.34M pixel digital camera for the advanced amateur and semi-professional photographers - the PowerShot G1.
Pin sharp focusing combined with sparkling performance and exceptional photographic flexibility makes the Canon PowerShot G1 the only sensible choice for advanced digital photographers.
With class leading image quality and twelve flexible shooting modes - including; Program AE, Shutter priority AE, Aperture priority AE and full manual, the Canon PowerShot G1 offers sophisticated levels of creative functionality and delivers simply stunning images.
Professional users will appreciate the advanced design of the PowerShot G1 especially Canon`s new high performance Lithium-Ion battery pack allowing the user to take approximately 800 images on a single charge. With impressive features like Auto Exposure Bracketing, ISO-equivalent speed controls and a custom white balance the PowerShot G1 meets the creative needs of the professional.
Downloading high quality images from the G1 is fast, simple and reliable thanks to USB technology, while exceptional hard copy photographs rival conventional photographic prints. Canon`s RAW mode delivers the ultimate image quality and the CF type II slot can accept a 340MB microdrive allowing storage of over 3000 images, while the movie clip mode gives the PowerShot the ability to capturing sound and video clips - a first for the PowerShot range.
The PowerShot G1 is fitted with an integral flash and hotshoe to extend the cameras already remarkable photographic versatility. Canon`s Speedlite 220EX, 380EX, 420EX and 550EX flash units offer power and control for any PowerShot G1 shooting situation.
To make the PowerShot G1 even more versatile, Canon has developed a range of dedicated accessories including a 1.5x tele-converter and 0.8x wide-angle converter for the fast f2.0, 3x zoom (34-102mm - 35mm equivalent) lens. Canon`s advanced TTL spot or centre-weighted average metering and auto white balance means that users can concentrate on the image whilst the Canon PowerShot G1 takes care of the science.
About: Canon is a $25.7 billion company and recognised as one of the world`s leading companies in business machines - including imaging systems and computer input/output devices - cameras and optical products. With its European headquarters in Amstelveen, The Netherlands, Canon posted sales of 6.1 billion Euros in Europe, Africa and the Middle East in 1999.
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