Okay, so in the previous CBX Tech press release, we had a general chat about the ups and downs of 2013 in the ICT industry and how CBX Tech survived through it all, had one of its achiever financial years, then ended off the last chapter in giving a couple of sales tips:
a) Choose your product or service carefully.
b) Know what your product is utilised for, not necessarily what it can do, and assuming your client benefits from its key value-add features.
Building a business is hard enough, but building sustainability within a short period has a set of challenges all on its own. The key is to have a go-to-market strategy flexible enough for any industry. This is where choosing your product/service is king! Stick to what you're good at and focus on being the leader in your field. Invest in training/certification.
Take the time to let your client do the talking and don't hesitate to ask about all areas of their business. Instead of then selling your product, your approach should rather be from a low-level business analytical point of view.
These are just some of the general sales application hints that has brought CBX to the point where it has taken the Alcatel-Lucent market by storm, and for a second year in a row, CBX was awarded Alcatel-Lucent Partner of the Year!
CBX was born with no capital injection, but rather with the applied sales strategies of each unique individual within CBX, irrespective of the title or day-to-day responsibility. The pillars were established, business leadership, sales strategies, technical skill-sets, and most of all, the ambition and drive within each of the CBX team members to strive for excellence.
No, it was no easy road to walk and still remains one faced with an array of challenges, but ask any of the CBX team their opinion about the success strategy within CBX and you'll get the following: "It is CBX's mission to make each and every customer part of their family and nurture them as a child and not just another client; this makes us unique in the market and a cut above the rest." As said by Anton Horst, Senior Alcatel-Lucent Engineer at CBX Johannesburg Head Office.
Yes, CBX goes above and beyond the call of duty, every time. This is what distinguishes it from the rest of the '1's' and '0's' out there in the market. Alcatel-Lucent engineer at CBX Cape Town branch, Sthembiso Mnguni's opinion on CBX success is as follows: "Clients feel they are unofficial staff members of our business, with same dedication, and feel like part of the family." This opinion is the second of more of the same shared opinions within CBX regarding the reason for CBX soaring the way it is.
CBX has left some significant footprints in its path to further growth and expansion in the Alcatel-Lucent market in South Africa, and it has so much more to build and share with this industry. CBX makes it its business to ensure the latest knowledge and application of communications in this country and industry to enable access to efficient communications, streamlining management and increasing customer satisfaction.
Compiled by Mariette Viljoen, Presales Support for CBX Tech (Pty) Ltd.
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