Cape-based specialist data quality software supplier and service bureau Intimate Data has formed an alliance with CenterField Software, sole distributor for Ascential Software in southern Africa, as a value-added reseller (VAR) of Integrity, the data quality and data re-engineering tool in Ascential`s Enterprise Data Integration suite.
The VAR partnership follows the bundling of Intimate Data`s data cleansing software with Integrity to provide the South African address verification and enhancement, enabling the standardisation, verification and correction of address data against local postal reference files for improved data integration and customer communication worldwide.
The software bundle provides control over local and international names, addresses, postal codes and related data such as titles, identity numbers, phone numbers and dialling codes, birth dates, e-mail addresses, gender and various other descriptive and comment fields.
On its own, Integrity provides control over international names and addresses and related data and discovers relationships among them - in enterprise and Internet environments, in batch and real-time. Integrity analyses data at the character level and uncovers anomalies and buried data prior to re-engineering it for loading into databases. It then standardises data across disparate sources to facilitate the matching of related data.
"Integrity is unrivalled in the arena of matching, cleansing and re-engineering data to produce intelligent information that is reliable, relevant and complete," says Julian Field, MD of CenterField Software.
"Bundling Intimate Data`s data quality software will provide Integrity with accurate postal codes for South African suburbs, towns and cities, adding to Integrity`s standard name and address verifications for 233 countries worldwide."
The bundled software delivers the benefits of reliable data quality by reducing the time and cost to implement customer relationship management (CRM), data warehousing, business intelligence, householding and other strategic customer-related initiatives.
It achieves consolidated customer and household views, enabling cross-selling, up-selling and customer retention. It improves customer support and service and identifies a company`s most profitable clients.
"The depth of data quality offered through this alliance maximises return on investment by providing business intelligence on individuals and organisations for a broad spectrum of uses, including research, fraud detection, product planning and marketing," says John Ross, marketing director of Intimate Data. "Enriched information is invaluable to every organisation."
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