The Siltek Distribution Dynamics (SDD) Channel Academy, launched earlier this year to help its channel partners develop the sales, service and communications skills and confidence they require to compete effectively, has attracted hundreds of participants.
"Customer service is fast becoming the most important differentiator of channel players as competition pressure in the IT environment rises. Recognising this, over 300 SDD clients have attended courses in Midrand, Durban and Cape Town," says Marianne Liebenberg, marketing manager at SDD.
Unlike other training courses offered in the IT industry, which focus on enhancing resellers` technical and product knowledge, the SDD Channel Academy was established to develop the `people skills` which could give resellers a distinct competitive edge.
The SDD Academy`s accredited training courses have been tailored specifically for the IT reseller environment. In addition, they`re suitable for anyone in the channel, from top management through to front-line personnel.
Courses presented to date by leading experts in their fields, addressed issues ranging from motivation and customer service, to growth strategy and presentation skills.
In the next few months, the SDD Academy will feature courses on Performance Management, motivation and selling; exceeding customer expectations; finance for non-financial managers; and transformation leadership.
For further information contact the SDD Academy on 0800 117893 or call up the SDD website at http://www.sdd.com
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