Charming Shoppes looks to Oracle

Chain Store Age states.

The retailer said it will use Oracle Retail applications to deploy a modern technology platform that helps transform its merchandising supply chain and store operations to reduce the total cost of ownership of hardware, software and support, while enabling a better shopping experience for customers across channels and brands.

Retail Digital says the retailer will use Oracle Retail Merchandise Operations Management to obtain a single, comprehensive source of consistent and accurate data delivered on a proven, scalable platform.

"Charming Shoppes' mission is to be the plus-size authority for fit, fashion and value, profitably serving as the destination for all of her lifestyle needs, and we are always looking for ways to improve the execution of this mission," said Michael Barrett, CIO and senior VP of Charming Shoppes.

The company will also implement Oracle Fusion Middleware, Oracle E-Business Suite and Oracle Database as part of its strategy to better serve customers and streamline operations across all its brands, Exec Digital writes.

"Charming Shoppes is establishing a platform that will allow them to deliver an exceptional customer service experience for each of its brands," said Mike Webster, senior VP and GM at Oracle Retail.