ChristianMobile, an SA-based religious content portal, is increasing its distribution network through overseas expansion, new services and entering the broadcasting arena, says its marketing executive Bertus Preller.
Begun in September last year and produced by wireless application service provider InnoVeda Mobile Solutions, the portal claims to be a world first in providing content catering specifically for the world`s estimated two billion Christians, says Preller.
"Until now, there has been very little in the way of content offerings for the Christian community. There has been content of all types for almost every otherworldly taste. We see this service as a calling," he says.
Leon Perlman, chairman of the Wireless Application Service Providers (WASP) Association, says the focus of most WASPs has been service-based rather then faith-oriented.
"To my knowledge this is one of the first aimed specifically at a faith. Although there have been other companies offering services that may appeal to religious tastes, such as offering an SMS blocking service," he says.
Perlman expects more faith-oriented mobile content providers to begin operations later this year.
ChristianMobile will expand into Australia, the US and Europe and plans to expand into the Far East, India and South America during 2007, says Preller.
According to Preller, ChristianMobile has acquired airtime on TBN, the world`s largest international Christian Broadcasting Corporation; international television station GodTV and will screen on SA`s Rhema station on 2 April 2007.
"We are now the largest producer and distributor of Christian wallpapers, ringtones, gospel videos and Christian SMS services in the world and through the acquisition of advertising airtime on the world`s largest Christian broadcasters, we can reach in excess of a 100 million households across the globe," he says.
Since Sunday, 2 April, ChristianMobile began supplying content to all SA`s major television stations and DSTV channels 77 and 78. It has also begun offering new Web pages on its site to include a Christian information library containing daily devotionals.
Preller says close to standard SMS rates are charged to download content to mobile phones and that a "missionary account" to help fund evangelical missions throughout the world will be opened soon.
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