Citibank puts out Facebook banking feelers

Citigroup, the global banking giant, has turned to social media to gauge the public mood on offering banking transactions through Facebook, a service already being offered by ICICI Bank, The Hindu Business Line reports.

US-based Citi attracted the attention of hundreds of people within minutes of it posting messages on social networking platforms Twitter and Facebook about banking services on Facebook.

“If you could do your banking on Facebook - Would you?” Citi asked on its official Twitter and Facebook pages, evoking mixed reactions, most of which were directed towards security concerns in conducting banking transactions through a social networking platform like Facebook.

Citibank was non-committal on whether it was actually planning to offer banking services on Facebook, IBN Live writes.

The message was posted by Citi on its global Facebook and Twitter pages, but most of the comments appeared to have come from Indians.

Citi is known for having brought many innovations into the world of banking, including the advent of 24/7 banking through ATMs and various other smart banking offerings.