City launches e-billing
Redlands, in the US, has launched RedConnect, which provides municipal utilities customers with 24/7 access to account information including electronic billing, says Redlands Daily Facts.
RedConnect provides customers with access to their entire water usage history, as well as billing and payment history. Customers can also compare their water usage to the previous year.
Billing and payment history can also be exported from the RedConnect site to an Excel spreadsheet for customers' tax records. Customers with multiple properties can view all of their bills in one place.
Web site demonstrates e-marketing
Rautaruukki has opened a new roofing products Web site catering for home builders, says SteelGuru.
Ari Vouti, VP of marketing at Ruukki Construction, said: "The new site represents a significant advance in the personal approach to roofing choices among consumers. Our new service capitalises on the growing potential of electronic marketing."
He said that choice of roofing is now quicker and easier to make with the new e-service, which, however, does not serve as an electronic marketplace.
GatorMail helps marketers
CommuniGator, an e-mail marketing software provider, announced the release of the GatorMail e-marketing platform, says e-Consultancy.
The new features of GatorMail are designed to help the marketer create personalised, compelling campaigns which give each recipient an interest score (iScore) or rating based on their demonstrated level of interest in the subject matter.
iScore is an efficient way of rating your prospects as cold, warm or hot, depending on their actions within a campaign.
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