Cape Town-based Clickatell is due to launch its first Internet marketing product on 1 November. The Clickatell Button is the first offering in what is intended to become a suite of Internet marketing tools, slugged Integrated On-line Communications.
The Clickatell Button enables Web sites to host a button that launches a messaging service capable of sending e-mail and SMS messages, which also contain branding for the site from which they are sent.
Danie du Toit, marketing manager of Clickatell, says this button is primarily a branding exercise for both the company and its users. Revenue will be generated through advertising in the messaging window.
A desktop version is also expected to be available for download on the launch date. "This product`s potential is very, very big," states Du Toit. "It effectively creates a new Internet advertising channel."
The next product to launch under the Communitizing banner - the brand for the products - will be the Clickatell Bar, which will offer fax messaging and Wireless Application Protocol capabilities. A loyalty programme, Clickatell Rewards, will also be launched.
Du Toit believes the products will compete favourably with existing SMS messaging services due to their ease of use, ubiquity, and no registration processes. "It adds value to the site," he continues. "For a site without much functionality, it sets it apart from its competitors."
Pieter de Villiers, MD of Clickatell, says: "Content is critical for a site`s success, but users tend to return to the sites which offer them an opportunity to be challenged and inspired. [Clickatell] creates a reason for the visitor to return, and also contextualises the message experience for them."
Clickatell believes its product is the only one in the market to offer this marketing channel to the industry.
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