Johannesburg, 24 Jul 2017
CM launched a new visual identity and a new Web site. The old logo was changed for a more connected look, and the Web site's usability was improved. Now, it is even easier to reach your audience with its solutions for Text, Talk, Pay and Access.
Old versus new
The first change you will notice, is CM's new logo. Joris van der Waart (CMO): "The previous logo had an industrial and technical feel to it. The CM letters were built from separate pieces. In our new logo, these letters are connected in one fluent movement."
And with its new positioning, CM's mission is given more attention in its new pay-off. Van der Waart: "Be part of it! This sentence explains who we are, why we are here and what we can mean for people and companies."
"With our new brand identity, our customers can recognise CM's role in the connected mobile ecosystem more easily and feel like they are really part of it," says James Bayhack, CM South Africa's Country Manager.
A new Web site for more than SMS
Even though SMS is still an essential part of its service, the CM portfolio has grown dramatically the past few years. "CM has become a true mobile enabler that offers services through the whole mobile spectrum. This is why the addition 'Telecom' will no longer be used. We are more than just a telecom company."
That also means the old domain no longer suits it. Therefore, all its domains have been migrated to the new domain name of CM: CM.com. This also has some consequences for the positioning of its products on the Web site. Now, you can easily find its products under the headings: Text, Talk, Pay and Access. And since it has made this first step in improving the Web site's usability, it also made many other improvements - a completely new Web site with a direct connection to your account on the CM Platform. This will offer you a seamless experience between products and platforms.
The future
In the upcoming period, its identity - and specifically its new logo with the pay-off "Be part of it" - will appear more often. For example, the logo has already been presented on the new shirts of the Dutch football league team NAC Breda, of which CM is the proud main sponsor. But the visibility of its logo will also be promoted via our international network and offices.
It is always improving the usability and design of its Web site and platform. It is convinced that these improvements will make its platform better and faster. That said, it is always open for other improvements and customer feedback.
Please contact CM to tell what it can improve for you, the company would love to hear your story!
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