Cognos and Lebensart Technology, a leader in customer delivery solutions announced that they have partnered to integrate Cognos business intelligence and the Cognos user interface with Lebensart Technology`s, SMART System, a solution that identifies and maximises opportunities in customer relationships.
US-based Lebensart Technology provides the hospitality and tourism industry with ASP-based customer-centric solutions which increase return-on-investment, customer acquisition, and response rates.
Combined with the SMART System, customers will be able to leverage Cognos business intelligence to run sophisticated multidimensional analysis and reporting on complex data relationships," says Ben Plummer, vice president of marketing, Cognos. "With this enhanced functionality, Lebensart Technology customers can significantly increase their marketing intelligence, to build more targeted electronic marketing programs that maximise customer loyalty and marketing efficiencies."
The SMART System enables Lebensart Technology`s customers the ability to identify and market back to their most profitable revenue sources. Enhanced with Cognos business intelligence, Lebensart Technology`s clients will be able to drill down even further, gaining unprecedented insight into customer behaviour patterns and preferences.
"Our relationship with Cognos allows us to provide an even better, more effective marketing tool for our clients," says Olaf Tennhardt, CEO, Lebensart Technology. "We know that good, usable customer data is critical in the hospitality industry, allowing our customers to anticipate their guests` needs. We were looking for a partner that could provide enhanced functionality for deeper multidimensional analysis - we found that in Cognos."
The enhanced SMART System will include Cognos` OLAP, reporting and visualisation solutions which will deliver high-impact, multi-metric presentations of critical business data to Lebensart Technology customers. The integrated CDS (Customer Delivery Solution) will provide customers with instant access to automated, multidimensional reports on customer data via the Web, allowing them to aggressively pursue profitable and immediate marketing opportunities.
"By integrating Cognos business intelligence with Lebensart Technology`s SMART System, users are not only able to gather critical customer intelligence, but are empowered to delve deep into that data and extract key insights about individual customers," says Tennhardt. "It is this high level of perception that will continue to create new opportunities that will maximise customer relationships and ultimately drive business forward."
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Lebensart Technology is the leader in customer delivery solutions, enhancing the practices of Customer Relationship Management. Lebensart Technology`s innovative Customer Delivery Solution (CDS), the SMART SystemTM, is a full lifecycle, customer centric tool, that helps companies acknowledge and anticipate the needs of their customers, then provides the opportunity for personalised communications. Lebensart Technology is headquartered in Scottsdale, Arizona with satellite offices around the world.
Cognos
Cognos is the world`s largest and most successful vendor of enterprise business intelligence solutions that leverage Internet Technology to make information easily accessible to everyone in your enterprise. Founded in 1969, Cognos does business in more than 120 countries and employs some 2,600 people worldwide. With more than 2 million BI licenses in over 16,000 organisations worldwide, Cognos solutions are licensed for use by a wide range of customers, including Global 3000 corporations.
Our business intelligence solutions and services are sold directly and are also available from more than 3,000 worldwide partners and resellers and supported by an experienced field force of more than 1,400 customer-facing personnel. For more information visit: http://www.cognos.com
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