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Come home to true cinema magic

Johannesburg, 12 Oct 2004

Thrill your senses with the big-screen excitement of Hollywood picture quality in the comfort of your lounge or family room. Introducing the Panasonic PT-AE700 High Definition Home Cinema Projector that brings home the latest advances in projector technology to deliver a new level of film-like realism and impact.

Rated one of the most impressive home cinema projectors to date, the PT-AE700 packs a whole new level of home theatre enjoyment into an extremely compact unit. Features include:

* New integrated cinema-quality circuitry with a Dynamic Iris optical system that optimises projected images in real-time.
* Dynamic contrast of 2000:1, by far the best in its product class.
* Cinema Colour Management technology, that reproduces colours as faithfully as on the big screen.
* Smooth Screen technology, which uses multiple crystal refraction for smooth cinema-like image reproduction.
* A wide 1 280 x 720 pixels, high-definition LCD panel that generates sharp, detailed images of up to 2.76 million pixels resolution.
* A variety of terminals for DVD or video payers, PCs, game machines and other equipment, plus an HDMI input compatible with all high-definition digital sources.
* Progressive Cinema Scan interlace/progressive conversion technology that automatically detects when the input source is derived from filmed material plus HD IP for converting signals recorded at higher-than-normal quality.
* Choice of seven picture modes, ensuring optimal image projection from any source.

Bring the big screen home

Imagine bringing the awesome power of the cinema into the privacy and comfort of your home, complete with the capacity to view magical movies from virtually any input source with equally brilliant pictures and sound. Introducing the Panasonic PT-AE700 High Definition (HD) Home Cinema Projector, that harnesses the latest advances in projector technology to deliver a new level in film-like realism and impact.

"The PT-AE700 is Panasonic`s most impressive home cinema projector ever," says Freddie Potgieter, Director: Panasonic Office Automation, IT and Telecommunications systems. "Despite its compact size - it is small enough to fit on a bookshelf - the PT-AE700 is packed with advanced features that bring big-screen excitement and Hollywood picture quality to your living room."

He lists the projector`s key performance features as follows:

* Dynamic contrast of 2000:1 - by far the best in its product class - such that projected images are sharp and clear.

* New integrated cinema quality circuitry, which includes a Dynamic Iris optical system that constantly adjusts the brightness and gamma characteristics in real-time, so the picture is always optimal and transitions between scenes are more natural; plus an innovative colour correction system, which incorporates Cinema Colour Management technology to ensure faithful colour reproduction. There are over 2 400 picture quality settings to choose from while contrast, brightness and gamma levels are widely adjustable across seven picture modes (store up to three customised settings in the PT-AE700`s memory).

* Advanced Smooth Screen technology, which effectively eliminates the `screen door effect` characteristic of certain LCD projectors, such that the images on the screen are natural and lifelike.

"The enhanced functionality of the PT-AE700 makes it possible to enjoy a home cinema projector in new ways," continues Potgieter. "You can use it in a larger room and with a bigger screen than previously possible with LCD projectors. Its ultra-compact and lightweight design enhances this flexibility, while a joystick-controlled vertical and horizontal lens shift adds further convenience. Optical keystone correction compensates for distortion caused by the projector being situated at an angle to the screen, thereby maintaining superb clarity and picture fidelity. The unit also boasts a newly-developed 2x optical zoom lens, which allows you to adjust the image size to match the setup layout and screen dimensions in almost any situation."

The PT-AE700`s other features include:

* Progressive cinema scan (3/2 pulldown) that automatically detects when the input signal is derived fro filmed material.

* HD interface/progressive conversion technology enables the PT-AE700 to convert signals recorded at a higher quality than conventional LCD projectors. * Wide 1 280 x 720 pixels, high-definition LCD panel that generates sharp, detailed images of up to 2.76 million pixels resolution (from superior video sources such as HD digital satellite/terrestrial broadcasts).

* Diverse terminals, enabling the PT-AE700 to work well with DVD or video players, PCs, game machines and other equipment. The unit`s HDMI input port is compatible with all HD digital sources.

* Quiet operation, at a whispering 26dB.

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