E-business solutions company commerceSWITCH has launched ProductServer, a product content management solution for business-to-business (B2B) e-commerce that maximises e-business marketing and sales efforts by simplifying the production of online catalogues.
The application provides an extensible data model to help e-businesses design, create and maintain online product catalogues, easing the publication of product family home pages, data sheets and comparison tables based on product information.
ProductServer is wrapped in a range of commerceSWITCH e-commerce consulting and management services to assist e-businesses in digitising product information from paper-based sources, while helping them work with product information from non-supported electronic sources. It forms part of commerceSWITCH`s comprehensive, fully integrated range of e-commerce solutions, including StorefrontServer, AnalysisServer and PIXServer.
"ProductServer`s scalability enables the creation of e-catalogues of any size to manage from dozens up to millions of entries," says Philip de Bruin, MD of commerceSWITCH. "It can be used by manufacturers, distributors and Net marketmakers in any vertical industry and is in use at several Global 200 companies."
A key feature of ProductServer is its efficient one-model-fits-all data schema using Saqqara`s Generic Extensible Model technology. This results in the ability to store product attributes for any category without having to create custom database tables, saving time when designing databases and allowing the addition of new product attributes whenever necessary - even after creating, populating and publishing a catalogue.
"With the rapid growth of e-commerce, e-businesses need a powerful, versatile solution to enable them to compete effectively," says De Bruin.
"The Aberdeen Group has pointed out that a key element of success will be the clear communication to customers of product branding and differentiation through the e-commerce channel. Customers can`t buy what they can`t find. They need to find the product information they need quickly and easily. ProductServer`s patented Step Search parametric search engine gives customers rapid access to accurate, up-to-date product information, enabling informed buying decisions."
Other features include secure browser-based authoring; multiple language support; authoring security and permission; and custom catalogue views for clients via user IDs.
Designed to run on Windows NT, Windows 2000 and Unix, ProductServer offers easy integration into other systems and applications through its built-in support for Microsoft`s Common Object Model/Active Server Pages or Sun Microsystems`s Enterprise Java Beans / Java Server Pages architectures.
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CommerceSWITCH is an application integration service provider with automation technologies for business-to-business and customer relationship management. It also offers Web hosting and Internet connectivity services to support its e-commerce clients. The company is a Microsoft Certified Solutions Provider (MCSP) and the Southern African distributor of Saqqara Systems and Salesmation products.
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