Boost your business by using the most up-to-date marketing tools to drive sales, growing your revenue and improving the profitability of your company. While direct mail is not as popular as it was in the 1980s and 1990s - given the current information overload scenario and the level of information regarded as spam these days - it is nonetheless an important marketing tool. Direct marketing is still regarded as the most successful means of boosting business revenue.
According to Nolan Sandham, managing director of ACTNET, the enterprise output management and content solution company, Inspire can give direct marketing a "new lease on life" by incorporating customised direct mail shots - right down "to each and every individual".
Nolan said ACTNET is distributing Inspire from Switzerland-based GMC Software Technologies - an ideal software solution for production printing environments, including for printing companies, direct mail companies and advertising agencies.
By using Inspire, users can design the most dynamic communications while controlling the content "like never before".
"The solution is ideal for direct marketing because messages can be effortlessly personalised, to boost direct mail response rates by up to 35%," said Nolan.
The first company in the Eastern Cape to install the Inspire solution is East London-based Harry's Printers, which recently invested in the top-end software solution valued at over R2 million.
Harry's Printers, which was established more than 40 years ago and has branches around the country, is the first - and only - South African member of the International Printers Network (IPN).
A spokesperson for Harry's Printers said: "The biggest benefit achieved when implementing Inspire was that we now have the ability to integrate complex data streams from a variety of host applications. Combining a CSV file with an XML file would have taken hours to achieve. Now we can achieve the same result within minutes."
Commenting further, Nolan said he believes there is a "large market" for Inspire in South Africa, adding that sales of the software solution could have a material impact on ACTNET's overall revenue in the "next two to three years".
Share
Inspire
Inspire talks to almost any data source, including CRM, ERP, SAP, ECM, Web-based data - even integrating with social media sites. The solution is able to tweak and combine data on customer preferences, lifestyles and business transactions - and provides a rich, single view of each customer for "relevant, targeted customer communications".
GMC Software Technology
GMC Software Technology delivers a best-of-breed solution with unrivalled experience in the field of customer communications management (CCM). The company's solution inspires businesses and enterprises to take customer communications to a whole new dimension.
GMC is a global company, headquartered in Switzerland, with offices throughout Europe, America and Asia. It serves thousands of users worldwide in a wide range of industries, including financial services, banking, insurance, telecommunications, utilities and healthcare.
GMC differs from the competition by providing exceptionally reliable technologies and products with worldwide ISO 9001:2008 certification and CMMI development methodology, open standards and best-in-class professional services and support.
ACTNET
Actnet Print Concepts (ACTNET) is a privately owned company that was established in 1987. It solves enterprise document problems fast and cost-effectively through a range of solutions, gives its clients complete control over the printing, distribution, archiving and retrieval of all their paper and electronic documents. It has developed its own solutions specifically tailored to document management and compliance requirements, and in addition, distributes the world's best enterprise print products and solutions.
ACTNET is rated as a level 3 contributor BBBEE company and includes many Top 100 South African companies among its partners and customers. Details provided on request.
Editorial contacts