Compubrand has been an industry leader in South Africa for over 10 years, servicing some of the most prestigious companies, ensuring their greatest intangible asset, their brand, is maintained within all documents and electronic communication.
Compubrand's patented software allows a seamless mechanism to push through custom themes, styles and documents to users in an organisation. This is delivered in a familiar product, Microsoft Office.
Britehouse is always looking for opportunities to package solutions in the market as competitive, value-adding products, and as such, it feels that Compubrand's software is much more than brilliant brand management software; it is also an excellent productivity suite, says Tal Nathan, Managing Director of Products at Britehouse Digital.
Allowing users to have access to their content at the click of a button in Microsoft Word or any Microsoft Office application means users no longer have to search for the latest proposal template or letterhead, and compliance managers no longer need worry about ensuring all users have the latest file versions, because they are centrally controlled and delivered.
Britehouse identified a strong synergy with another brand in its portfolio of products, Serendipity - the content discovery and productivity suite.
Serendipity is a powerful tool that automatically discovers content in your organisation that is of value to a knowledge worker based on the information on which they are currently working. It is contextual, real-time and seamlessly integrates into repositories and systems such as SharePoint, One Drive, Dropbox, Network Shares, etc.
One of the modules for Serendipity also happens to be a Microsoft Office Add-In called Serendipity 4 Office, which automatically delivers relevant content to users based on what they are reading or typing, be it in Outlook, Word, PowerPoint or Excel, totally revolutionising knowledge management in a way that hasn't been done before.
All too often, portals and search tools fail due to lack of adoption as opposed to ineffective technology, and this is where Serendipity shines by not requiring users to adopt another system, but rather enhance the systems they can't get enough of, such as Outlook!
The combination of Serendipity discovering content for users based on what they are working on and Compubrand providing customised documents based on job roles, delivering the templates they need at a click of a button, has made Britehouse decide to call Compubrand's software Serendipity 4 Smart Ribbons going forward.
Nathan notes this isn't just brochureware, but rather months of work in the back-end aligning the teams operationally and leveraging on each other's capabilities to merge the two divisions together and streamline the operational processes of the two divisions. The brand change coincides with an internal merger, and this means the go-to-market, support, commercial models, software teams and account managers are all operating as one Serendipity team, ensuring Britehouse customers get the maximum benefit out of their content and systems.
It hasn't ignored Compubrand's traditional stronghold in the brand and marketing space. Compubrand has years of experience consulting in the brand space and assisting with brand re-launches with Britehouse's bouquet of services, ranging from brand strategy to documentation specialists, creating templates that align to your corporate identity and are used by your end-users. Britehouse has decided to still focus strongly in the brand management space, and as such, the traditional services division of Compubrand will fall under the brand Serendipity, as Serendipity 4 Brand Management.
"I am delighted with the merger and believe the synergy between the different product teams operating as one division will greatly benefit our customers going forward, and further entrench us as industry leaders," says Julia Coulson, Compubrand's founder.
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