Comztek in Mauritius is working closely with vendor partner Cisco to benefit customers throughout the region.
The companies say the partnership is built off the back of a historically solid and mutually beneficial business relationship across the African continent, which is set to ramp up significantly in 2014, as the two have several plans in place to better service customers.
"African companies face numerous challenges that include the ability to service their customers, reduce time for deliveries, and then the ever present skills dearth that continues to plague our continent," says Vrigesh Futta, account manager, Africa at Comztek Africa.
"Within our own business, we have managed to overcome many of these challenges as a result of the fact that we are a member of a global company, namely our parent company Westcon, and subsequently tap into a network of vendor relationships, skills and expertise that extend far beyond our own borders."
According to Futta, the benefits of being part of a global distribution house has also enabled Comztek Mauritius to ensure that its reseller customers can tap into technical skills and on the ground assistance to support projects. This aligns closely with the company's vision of being a value-added distributor in all of the regions it has a presence, he notes.
"Looking ahead, we intend to leverage all of the business differentiators, with particular reference to our delivery of Cisco products, and work with our local resellers to ensure that they can aggressively drive these solutions to market. To this end, we have hosted Cisco Boot Camps, with more to follow, that provide local businesses with the necessary skills and information they need to better deliver Cisco solutions," adds Futta.
Comztek Mauritius, working with Cisco, is also planning an official launch event that will provide its reseller customers with a full overview of the vendor's product portfolio and highlight synergies and potential opportunities they may deem relevant for their customers.
With a team of experienced Cisco personnel from across the globe, the Comztek team also intends to help customers with business, skills and even marketing and sales services where these may not exist in their own companies.
"At Comztek, we aim to closely align ourselves with our resellers in order to provide them with the support they need to grow their Cisco business. We hope to achieve this by acting as an extension of their teams and providing support where the skills may be lacking within their own business," says Futta.
This model has, to date, acted as a major differentiator as the growing need for Cisco products in the region is currently fuelling the demand for on the ground skills to assist in designing, implementing and supporting the Cisco solution portfolios.
"Interest in Cisco is definitely growing, specifically around the fact that the company has announced its intention to be a 100% cloud-based business via the new Cisco Meraki cloud range.
"Unification of business processes, video, VOIP, Webex services, and free Jabber, by way of its Cisco BE6k virtualised offering is also setting the standard in convergence and leading the way in next generation networking," Futta concludes.
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