Conexus recognised at Assegai Awards

Conexus is proud to accept a Bronze Assegai Award from the DMASA (Direct Marketing Association South Africa) for an integrated CRM campaign in partnership with Land Rover Sub-Sahara.

Conexus successfully assisted Land Rover in its endeavour to enter the sub-Saharan market. Conexus' approach was to use its outbound follow-up call centre to:

* Retrieve and clean customer data and prepare a base from which an integrated CRM campaign could be launched.
* Implement and maintain service standards and improve customer satisfaction levels by gathering customer feedback, rectifying complaints and monitoring this on an ongoing basis.

In addition, various databases have been compiled for communication and prospecting purposes. From these efforts, Land Rover in sub-Saharan Africa established and maintained customer satisfaction levels, monitored these levels competitively and offered a branded and consistent experience to its customers. With updated client, prospect and staff databases, Land Rover was able to implement an integrated CRM campaign to obtain face time with the owners it was targeting, ultimately increasing customer satisfaction and vehicle sales.

The Conexus team recognised for the award includes: Justin van Zyl (Sales and Marketing Manager), Charmaine Jacobs (Call Centre Manager), Ayanda Maduna and Rocky Rembombo (Call Centre Consultants).

The Assegai Awards celebrated its 11th year recognising and rewarding excellence in multi-channel Direct Response Marketing. Conexus was recognised in the category Relationship Marketing: CRM & Loyalty.

“We are very proud of the recognition from the DMA. Although Direct Response Marketing is not our core business, the award is a testimony of our commitment to contribute in meaningful ways to our clients' business success,” states Mirna Wessels, Managing Director of Conexus.

Conexus is an award winning contact centre and CRM company, driven by passionate people.

This Assegai Award follows hard on the heels of Conexus being certified as a Level 1 contributor to BBBEE. Wessels goes on to state that "our clients not only enjoy the benefits of partnering with an award-winning business, but can also be confident in the fact that they are dealing with a company that is both integrated and empowered".

"We would like to thank Land Rover Sub-Sahara and all of our clients for their faith in our capabilities and the opportunities that they have opened to us to demonstrate that we are truly a market leading business."