Johannesburg, 08 Jan 2024
As the curtain falls on 2023, Creality, a trailblazer in the 3D printing realm, steps into the new year with an exciting brand renewal. This transformative endeavour revolves around five core values that will redefine the essence of Creality in 2024: Usable, smart, affordable, versatile and enjoyable, as well as our new brand slogan of “Imagine It, Make It”.
The evolution: Behind the brand renewal
In response to the dynamic shifts in the 3D printing landscape, Creality embarked on a transformative journey to renew its brand. This endeavour involved comprehensive dialogues with partners, users and stakeholders to gain insights into evolving needs and perceptions. The brand evolution isn’t just a cosmetic change but a strategic response to position Creality at the forefront of the industry, addressing emerging challenges and fostering enhanced value for its community.
Symbolism in the look, significance at the core: Our new look, slogan, values
Ushering in the new brand slogan of “Imagine It, Make It”, which embodies the spirit of 3D printing as a wonderland for the brave and the practical, we encourage users to unleash their imagination and turn their ideas into reality.
Creality’s renewed brand is a testament to its core values – usable, smart, affordable, versatile and enjoyable – each embodying a distinctive commitment. Usability takes centre stage as Creality ensures accessibility for users worldwide, streamlining the creative process with practicality and eliminating complex workflows. The brand’s smart approach involves a deep understanding of our users needs, anticipating and consistently delivering brilliant support throughout the evolving maker journey. Affordability is foundational, reflecting Creality’s belief in inclusive 3D printing, where cutting-edge technology connects meaningfully to users’ lives. Versatility is ingrained in Creality’s ethos, extending beyond providing access to fostering collaboration among printers, filaments and accessories backed by an attentive research team. Lastly, Creality recognises that the joy of 3D printing is not just in the completed print but in creating a fun world for all creators, building happiness through learning and self-fulfilment.
Echoing the brand’s new core values, the revamped logo is more than a visual identity; it’s a narrative of Creality’s commitment to sustainability, excellence and community. The incorporation of green hues reflects a conscious choice towards environmental responsibility. The 3D structure is more than a graphic element – it encapsulates the essence of 3D printing technology, underlining Creality’s proficiency in the field. The ‘A’ is not just a letter, but a representation of the brand’s aspiration to be at the ‘top', emphasising its commitment to excellence. The intertwining hands forming a heart are a powerful testament to Creality’s reciprocal relationship with the 3D printing community.
Future commitments: Global consumer-level 3D printing ecosystem leadership
This transformative rebranding is not just about aesthetics; it’s a manifestation of Creality’s enduring commitment to its users and a bold step towards the future. Under the new brand’s core values, Creality is poised to spearhead the global consumer-level 3D printing ecosystem with enhanced user experience. The commitment extends beyond being a manufacturer to becoming an influential force that shapes the future of 3D printing on a global scale. Creality invites its global audience to partake in this exciting journey and witness the unfolding of a new era in 3D printing.
This rebranding isn’t merely a change in appearance; it’s a declaration of Creality’s commitment to innovation, sustainability and empowering the global 3D printing community. Creality welcomes all stakeholders, partners and users to join hands in this transformative journey towards a future where 3D printing knows no bounds.
Founded in Shenzhen in 2014, Creality is a global pioneer in the 3d printing industry that focuses on the research, design, and production of consumer and professional-grade 3D printers and 3D printing accessories. As a user-centric company, Creality has expanded its footprint across more than 100 countries and regions and shipped over 5 million 3D printers worldwide, introducing 3D printing to homes, schools, workshops, factories, and academic institutions and driving digitalization in manufacturing, education, healthcare, architecture and beyond.
Rallying around the slogan of “Imagine It, Make It”, and ever committed to being an evangelist for 3D printing, Creality continues gravitating to cutting-edge technology and creating a premium user experience for 3D printing enthusiasts. For more information about Creality’s innovative 3D printers and solutions, please visit www.creality.com.
Creality is a believer in doing the right thing. Find more about the company’s good causes here.