As small to medium enterprises (SMEs) strive to make their presence felt on the World Wide Web, CompuTrolley.com has announced the availability of its latest Avantstar addition, Site Magic.
Site Magic offers small business owners the tools to effortlessly create and deploy a professional, compelling and content-rich Web site. The product features an easy, six-step wizard-based creation process, enabling anyone familiar with Microsoft Word to use Site Magic for creating an effective business Web site.
"The Web presence of the small business owner has become increasingly important for marketing, selling and communicating to customers, partners, vendors and prospective clients - it is needed to stay competitive in a dynamic marketplace. Yet, these organisations often face serious challenges associated with Web site development," says Simon Campbell-Young, MD of CompuTrolley.com.
These obstacles include cost, technical expertise and time. "In small businesses where most employees already wear multiple hats, developing and maintaining a Web site is simply not realistic. Hiring a Web developer is expensive for both the initial site development and subsequent maintenance, while creating a Web site from scratch requires knowledge of Web programming languages," comments Young.
"Site Magic offers a functional and professional alternative. This product uses the developer`s own content - as it exists in Microsoft Word - as the foundation for the Web site. You can have your Web site up and running with minimal cash layout and without knowledge of HTML or any other Web programming languages - and very quickly."
The site will be easy to deploy, maintain and update, while the user retains control of its look and feel. The user also decides how to present the company`s brand identity and can customise the overall layout of the site via templates and themes available within Site Magic.
The product is also capable of growing in accordance with a particular business, allowing users to easily create and publish multiple sites, in order to address a variety of business audiences.
Users are able to review and update their Web site before publishing it to the Internet and product updates can be received directly from the Web. "You can also use Site Magic`s simple import and export controls to back up your Web site," concludes Campbell-Young.
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