Phoenix Distribution has earned a reputation for being a true partner to its customers. The company's various value-added offerings, such as its white label service for Electronic Software Distribution (ESD) stores, are providing new go-to-market avenues for retailers and resellers alike, and Phoenix Distribution's newest offering continues to add to the portfolio of opportunities for customers.
With the introduction of its Design and Sourcing division, Phoenix Distribution offers its clients the opportunity to create a competitive edge in their market sectors. Through its partnerships, the company has created specialist product opportunities for retailers, allowing them to develop their own brands or product ranges.
"The Design and Sourcing division allows us to establish closer relationships with our customers, partnering with them rather than just merely supplying product," explains the company's CEO, Simon Campbell-Young. "Together, we can build product ideas and ranges, create exclusive lines to help our customers win business, and create a wide range of categories and product diversification."
Phoenix Distribution's Design and Sourcing division offers unique industrial product design together with specialist packaging designers and high-quality manufacturing and quality control. With a dedicated Hong Kong office, the company offers a full range of accessories in its portfolio, including mobile phone cases, screen protection and charging; tablet cases, screen protection and charging; e-reader cases, screen protection and charging; IT/PC peripherals such as mice, keyboards, speakers, headphones and radios; as well as video gaming accessories, such as controllers and headsets.
"We are helping our customers create margin opportunities, and provide a way for them to have better control on volumes. Partnering with us also allows them to specifically target customer demographics, and offers design involvement and real product input. This leads to improved margins and full control of their own pricing strategy," Campbell-Young says. "We can fill the product gaps in your range, and ensure that you meet your margin requirements and reach the target demographic."
Allowing customers to provide full creative input in terms of style, finish, colour etc, Phoenix Distribution's Design and Sourcing division follows a defined process to ensure customers get exactly what they require. From CAD presentations showing images of the product, to a description of the design detail, materials and finish, in addition to information such as lead times, Phoenix Distribution ensures customers are involved in the process every step of the way.
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