Sahara Computers has announced that it will take over Creative Labs' marketing, technical service and warranty supports in SA.
Atul Gupta, MD of Sahara Computers, says the move was expected. "Sahara was appointed distributor of the Creative product range in 2001 and handed responsibility for procurement and sales of the product, dealing directly with Creative headquarters in Singapore."
Gupta views the move as one of consolidation and says Sahara will maintain its position as distributor in addition to taking over the role of support agent in SA.
Edwin Teo, sales manager at Creative, says this is the most logical step to take under the circumstances. "Sahara is well situated in the South African market and possibly being one of the fastest growing distribution companies in the market, we are confident that Sahara will continue to offer fast access to Creative stock with their country-wide offices and warehousing."
Gupta concurs, saying that with the structural change Sahara will be able to offer its channel partners a streamlined support operation with shorter turnaround times. "In short, we'll be offering them a one-stop Creative solution," he says.
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Sahara Computers locally assembles and markets the Sahara-branded PC via the reseller channel, and with its best of breed components, was the winner of CRN SA's Outlook 2002 "Components Distributor of the Year Award". Sahara has branches in Midrand (head office), Cape Town, Durban and Port Elizabeth, with partners throughout sub-Saharan Africa. Sahara is the official distributor for a variety of international vendors including: Asus, Samsung, Creative, AMD, Microsoft, SMC Networks, Lexmark, Epson and Delta.
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