CRM for gaming industry

WMS Gaming, a wholly owned subsidiary of WMS Industries, has signed an agreement with HCL Technologies to develop a customer relationship management (CRM) technology solution for casino operators on the Microsoft Dynamics platform, reports BusinessWire.

This new WMS CRM technology is the next progressive step in WMS' vision of the Casino Evolved that encompasses the company's four Wage-Net platform technologies.

This partnership with HCL Technologies specifically addresses WMS' Patron Services solutions platform in providing casino operators with proven CRM modules, business intelligence and analytics that will integrate marketing reinvestment offers with the gaming experience itself.

SugarCRM, provider of commercial open source CRM software, has selected MyCRM GmbH's Connector Tool for Google Calendar as the SugarForge.org Project of the Month, according to CRM Directory.

MyCRM GmbH, an open source and SaaS systems integrator, created the connector tool for Google Calendar to enable users to blend all business and personal activities within the SugarCRM instance into one view in Google Calendar.

This new capability makes scheduling activities with customers and other users more efficient.

Research and Markets has added Frost & Sullivan's new report 'EMEA Hosted Contact Centre Markets' to their offering, reports Live-PR.

The number of end-user organisations deploying hosted contact centre solutions has been rising rapidly in the past few years and the markets are poised to grow out of the early adopter phase, with immense growth potential for the future.

This research service examines industry challenges, market trends, drivers and restraints to the adoption of hosted contact centres in EMEA.