CRM vendors bet on social tech

Enterprise Apps Today writes.

Social and mobile are two enterprise software trends that often get mentioned in the same breath - and for good reason. After all, many people interact with social applications primarily via their mobile devices.

So it's not surprising that major CRM vendors are focusing on these two areas in the coming year.

Meanwhile, Microsoft has announced the availability of CRM R7 2011 in India, India Blooms reveals. CRM R7 2011 integrates social capabilities into Microsoft Dynamics CRM and further strengthens service and marketing processes for businesses.

Its integration with Office 365 makes the value proposition for customers even more compelling. The software now features Automated Activity Feeds, which are also accessible through the Windows 7 phone and incorporate micro-blogging by which users are able to follow important real-time business events and activities through social media in an intelligent and timely manner.

“CRM R7 2011 integrates social capabilities into Microsoft Dynamics CRM and further strengthens service and marketing processes for businesses,” says Microsoft Dynamics India group director Subhomoy Sengupta, The Economic Times notes.

“Its integration with Office 365 makes the value proposition for customers even more compelling.”