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Customer safety 'top priority' for Apple

Bonnie Tubbs
By Bonnie Tubbs, ITWeb telecoms editor.
Johannesburg, 07 Aug 2013
Apple has launched a programme to dispose of counterfeit chargers, following a fatality involving a charging iPhone 5 last month.
Apple has launched a programme to dispose of counterfeit chargers, following a fatality involving a charging iPhone 5 last month.

Apple has announced a universal programme that aims to replace counterfeit USB power adaptors and will - for a limited time - offer original Apple adaptors at the "special price" of $10 (about R100).

This was announced by the tech giant on Monday, and comes about three weeks after a young Chinese woman was electrocuted to death when she answered a call on her iPhone 5, while it was charging.

Tagging customer safety as a top priority for the company, Apple said in a statement: "Recent reports have suggested that some counterfeit and third-party adapters may not be designed properly and could result in safety issues. While not all third-party adapters have an issue, we are announcing a USB Power Adapter Takeback Programme to enable customers to acquire properly designed adapters."

The USB Power Adapter Takeback Programme will run from 16 August until 18 October, and involves customers with "concerns" about their adaptors taking the suspicious chargers in to Apple retail stores in exchange for a discount on a new, genuine Apple product.

"We will ensure that these adapters are disposed of in an environmentally-friendly way," says Apple.

Customers will be able to get a replacement charger for an iPhone, iPad, or iPod, but in order to qualify, must turn in at least one USB power adapter and present their iPhone, iPad, or iPod for serial number validation.

"The special pricing on Apple USB power adapters is limited to one adapter for each iPhone, iPad, and iPod you own."

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