Cape Town, 01 Oct 2014
Maxxor has made a new customer self-service function available for current and future users of its flourishing Onsight mobile sales app.
As the name suggests, customer self-service functionality places the focus on the customer to make the buying process easier and bring it closer to where they are, instead of the customer having to come to the seller. To explain this functionality even better, we take a look at a case study of Fowler Oldfield, one of the first adopters of this new feature.
Fowler Oldfield is a proudly British provider of jewellery products and services. Some of what they provide includes the creation of bullion, personalised jewellery carrier bags, cash for scrap metal, refining and casting. The company has been in business since 1897 and is the primary choice for professional jewellers in Britain.
The company approached Maxxor to have a customised sales aid created after seeing Onsight provides many of the features they required. Fowler Oldfield wanted its regular jewellers to have an electronic catalogue where they could browse products and place orders remotely within a retail setting.
Maxxor created what is called a Jeweller's Pad for Fowler Oldfield, which professional jewellers can use to display all of Fowler Oldfield's products and services to their customers in a retail setting and make a sale even when a product is not even in stock. This allowed for a reduction in jewellers' inventory costs (only what is needed is ordered) and an increase in sales. Products and services catalogue updates could now be easily made to this electronic catalogue and these changes immediately reflect on all devices.
Some of the benefits that Fowler Oldfield have been able to provide professional jewellers through the Jeweller's Pad include a catalogue that never goes out of date, the adjustment of prices according to customer needs, customers being able to see and order products directly from a retail store, an eco-friendly alternative to paper catalogues, and an advanced search and filter function to make jewellers' job easier.
Daniel Rawson, Chief Executive of Fowler Oldfield, says of the app and working with Maxxor: "Using Onsight is the nearest option we found to having a bespoke app. The (Maxxor) team talked through our needs and developed options that give us the actual system we require."
The Director of Product Development at Maxxor, Adrian Frielinghaus, says: "Working with Fowler Oldfield has shown us how much the wholesale process can be improved by simply using the latest in mobile technology."
With Maxxor expanding Onsight into the area of customer self-service, the power of the sale is now placed in both the salesperson and the customer's hands. The Onsight app is now not only simply a product for salespeople who travel to customers on a daily basis, but can be used in a retail setting as well.
For more information contact Adrian Frielinghaus, Director of Product Development, Maxxor on 021 551 5366 or e-mail adrian@maxxor.com
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