Datamax appoints ProScan as preferred distributor

Datamax has appointed ProScan as the preferred value-added distributor for its global brand of barcode printers and media products in sub-Saharan Africa.

Datamax specialises in the design, manufacture and marketing of direct thermal and thermal transfer printers for barcode labels, tags, and tickets. Headquartered in Orlando, Florida, Datamax has sales offices in Singapore and in Harlow, UK, and markets its products exclusively through a network of resellers in more than 100 countries worldwide.

The Datamax product range includes barcode label printers, labels and ribbons.

Andrew Fosbrook, Managing Director of ProScan, comments: "We are very excited to be selected by Datamax as their preferred distributor in southern Africa, as there is a large installed base of users throughout southern Africa. Our sales and technical staff have in-depth knowledge and experience of the Datamax product line, as well as the broad range of applications where the printers are used."

Andrew Donn, International Sales Executive of Datamax, said on a recent visit: "We have chosen ProScan as our preferred partner, as their team is well equipped both structurally and logistically to look after our users base, as well as increase Datamax`s market share within the region."

Fosbrook adds: "We are planning a series of joint promotions to both our end-users and resellers over the next few months to reaffirm Datamax barcode products as the premier cost-effective barcode printing solution available. The response to our alliance in the marketplace has been very encouraging."

Datamax has 20 years of experience in focusing on barcode printers and peripherals, offering products in the entry level, midrange, high performance and specialty segments of the market.