MarketWorks (exclusive distributor for Datamonitor Group in southern Africa) is pleased to announce the integration of Datamonitor's three technology businesses, Butler Group, Datamonitor Technology and Ovum, under the Ovum brand.
Ovum is also launching two new research services, based on its leading-edge Knowledge Centre platform - Ovum Technology and Industries Knowledge Centre and Ovum Enterprise IT Knowledge Centre.
The existing Ovum Telecoms research service and all other Datamonitor Group business research services, including consumer markets and retail, energy and utilities, financial services, automotive and logistics and healthcare and pharmaceuticals, remain unchanged.
Ovum's Enterprise IT Knowledge Centre delivers research to support enterprises, as they aim to create, select and manage the technology portfolio that delivers improved business value. It brings together the existing strengths of Ovum and Butler Group's research, and leverages the business research of the wider Datamonitor Group.
As such, enterprise ICT functions will be able to gain a much greater and broader understanding of the business needs their ICT solutions must address. Ovum's Technology and Industries Knowledge Centre provides research, which helps ICT suppliers identify and address new market opportunities, to solve the real business problems of their clients. It leverages the research strengths of the Datamonitor Technology and Ovum analyst teams.
Existing clients of Butler Group, Datamonitor Technology, and Ovum will access these new and expanded services, giving them a wider portfolio of research and analyst support. In addition, clients of either Knowledge Centre have the ability to access a much wider group of skilled and experienced analysts than ever before, with a community of 500 analysts globally now being part of the Ovum team. Clients will also be able to take advantage of the extensive programme of events that Ovum will offer, designed for Ovum's huge base of enterprise technology customers.
Ovum is the ICT advisory brand of the Datamonitor Group, with a 25-year history of advising both enterprises and their suppliers on the business value of ICT. It brings together the unique heritage of Butler Group, Datamonitor Technology and Ovum into a single and unified force that is changing the face of the ICT industry advisory market.
Ovum combines the talents of 350+ business analysts with 150+ ICT analysts to provide the collaborative intelligence that supports our clients across the globe, helping them identify the business value of ICT. Ovum's research team helps clients turn research into actionable insight, with the certainty that the research draws upon more than 400 000 interviews with business and technology decision-makers annually. Ovum's research methods are independently audited to insure rigour and independence.
For more information, please contact:
Jonathan Saulez - E: jonathans@marketworks.co.za T: 082 824 0885,or Angela Battle - E: angelab@marketworks.co.za T: 083 660 7980
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