Internet service provider DataPro has launched a new product aimed at making electronic corporate communications and marketing faster and easier.DataPro`s News Manager tool was developed internally to meet DataPro`s own communications needs, and is now available to corporates on a low-cost rental system.
DataPro MD Douglas Reed reports that Pick `n Pay is one of the new product`s early adopters, and is currently using it to distribute around 50 000 electronic newsletters a month.News Manager is hosted on DataPro`s backbone, and allows companies to create and mail newsletters, maintain a customer database automatically, conduct customer surveys, publish articles to any Web site and archive news articles. Reed says: "News Manager eliminates the needs for techies and developers to get involved in corporate marketing. This means savings on time and expense."
News Manager allows clients to customise and design their newsletters using a PC with no additional software. It supports both text and images, with the option of sending newsletters in plain text or as HTML.It also allows for easy maintenance of a secure customer database by including a subscribe/unsubscribe function that automatically adds or removes names from the distribution list. The mail shot is bulk mailed from a server in the DataPro hosting zone on a pre-selected date, eliminating clogging of company bandwidth. Survey manager and track and trace options are also available.
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