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Dax Data announces combined Adobe/Macromedia product bundles

By PR Connections
Johannesburg, 06 Jun 2002

Local e-enablement specialist, Dax Data, has announced the release of three new product bundles from Adobe Systems that combine the design and publishing prowess of Adobe Creative Suite 2 and Adobe video tools with the interactive strength of the just-released Macromedia Flash Professional 8 and Macromedia Studio 8 software.

Adobe acquired the Macromedia product line when the company purchased Macromedia, a transaction that formally closed on 3 December 2005.

According to Dax Data MD, Jeremy Matthews, the three new product bundles enhance the capabilities of customers to deliver compelling content and digital experiences - in print, on the Web, for video and across mobile devices.

The new product configurations are: the Adobe Design Bundle that combines Adobe Creative Suite 2 Premium with Flash Professional 8 software; the Adobe Web Bundle that brings together Adobe Creative Suite 2 Premium and Studio 8; and the Adobe Video Bundle that delivers Adobe video solutions coupled with Flash Professional 8. The Adobe Design Bundle and Web Bundle are available for purchase immediately and the Adobe Video Bundle is expected to ship in early 2006.

Adobe Creative Suite 2, Adobe`s video tools and Studio 8 are software solutions that contain creative and Web development tools, such as Adobe Photoshop CS2, Adobe Illustrator CS2, Adobe InDesign CS2, Adobe Acrobat Professional 7.0, Adobe Premiere Pro, Adobe After Effects, Macromedia Dreamweaver 8 and Macromedia Flash Professional 8.

"Adobe`s new design, Web and video bundles harness the power and global reach of Flash and pdf technology to deliver engaging content and digital experiences, to the widest possible worldwide audience," says Matthews.

"The Adobe Design Bundle offers the unified design environment of Adobe Creative Suite 2 Premium software with recently introduced Flash Professional 8 software for creating advanced interactive content."

Launched in April 2005, Adobe Creative Suite 2 integrates cutting-edge design tools - Adobe Photoshop CS2, Adobe InDesign CS2, Adobe Illustrator CS2 and Adobe GoLive CS2 software - with the all-new Version Cue CS2. It also introduces the Adobe Stock Photos service, Adobe Bridge and includes Adobe Acrobat 7.0 Professional software.

The Adobe Web Bundle offers Studio 8 software for Web design and development, with Adobe Creative Suite 2 Premium software. Announced in August 2005, Studio 8 combines the latest releases of award-winning Macromedia Dreamweaver 8, Flash Professional 8 and Fireworks 8, and key maintenance and productivity tools Macromedia Contribute 3 and Macromedia FlashPaper 2 software.

"The combination of Adobe Creative Suite 2 Premium and Studio 8 delivers expressiveness, efficiency and comprehensive workflows to design, develop, manage and maintain rich experiences for print, the Web and mobile devices," says Matthews.

"These new product bundles represent an exciting first offering from the combined company to customers wanting to leverage Adobe and Macromedia solutions."

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Dax Data (www.daxdata.co.za)

Dax Data is a value-added software distributor and product marketing organisation, focusing on Web technology and host connectivity. With offices in Cape Town and Johannesburg and holds a variety of distribution and remarketing agreements for local markets, including:

Macromedia - Web design and development tools and servers NetManage - RUMBA and OnWeb Web enablement and host connectivity Graphon - Thin client solutions DataMirror - Enterprise connectivity, data availability and disaster recovery with replication products Logitech - Webcams and desktop peripherals

Historically, Dax Data has assisted companies with delivery of mainframe-based information to open systems platforms such as PCs and LANs - primarily by means of the NetManage suite of products such as RUMBA, which it has distributed since 1992.

Developments in recent years have seen the company expand its range of Web technologies, its distribution agreement with Macromedia becoming a mainstay. Dax Data works with a number of resellers, consulting and training partners to ensure the successful delivery of customer solutions.

Driven by customer demand, Dax Data has transitioned strongly into the Web development market, offering a set of value-added services that include: Presale evaluation programmes, first line technical support, consultancy and training. Dax Data enjoys various industry accreditations and is recognised as an, Microsoft Certified Partner, IBM Business Partner and Sun iForce Partner.

Editorial contacts

Alison McDonald
PR Connections
(011) 468 1192
alison@pr.co.za
Jeremy Matthews
REMOVED(Dax Data)
(021) 683 3861
jmatthews@daxdata.co.za