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Dax Data report back from Adobe MAX 2015

Adobe MAX 2015
Adobe MAX 2015

At Adobe MAX 2015, Adobe outlined its vision for Creative Cloud - a "connected creative canvas" where people create and share their work from anywhere. Creative Cloud brings together essential desktop and mobile apps - a growing marketplace for content, assets and talent and a vibrant community where creatives can showcase their work and find inspiration.

"Creative Cloud has become the de facto platform for all creatives, providing the tools and services to fulfil every creative need. With this latest release, Adobe are giving creative customers the freedom they need to work and be inspired from anywhere," conveys Jeremy Matthews, CEO of Dax Data, local distributor.

"Being connected to assets, teams and projects, at all times, is critical to today's designers. With this Creative Cloud update, Adobe's signature CreativeSync technology drives powerful connections between desktop and mobile apps as well as essential creative assets," continues Matthews.

Mobile Apps enable design on the go

Photoshop Fix offers a retouching and restoration-focused image editing experience on mobile devices, powered by Adobe's world-renowned image-science technology. The simple, intuitive touch interface makes legendary Photoshop desktop features, like the Healing Brush and Liquify, available for real retouching work on iPads and iPhones.

Creatives can now capture anything that inspires them with Adobe Capture CC. This app combines the capabilities of Adobe Brush, Adobe Shape, Adobe Color and Adobe Hue into a single, powerful, simple-to-use app and the captured design asset can be used as a brush, shape or colour theme for professional work. In addition, Adobe shipped updates to other essential connected Creative Cloud mobile apps, including Photoshop Mix, Photoshop Sketch, Illustrator Draw, Comp CC and Premiere Clip.

Touch and more coming to CC desktop tools

Adobe also unveiled powerful new features across flagship CC desktop apps that are also core to Creative Cloud's connected system of tools and services. These include innovations for design, Web, user experience (UX) design, video and photography customers - across nearly every Creative Cloud application.

For Design, Adobe introduces new and updated Touch workspaces to InDesign CC and Illustrator CC, powering mobile creativity for layout artists and graphic designers. New Illustrator CC features include the Shaper tool, Live Shapes and enhanced Smart Guides. InDesign CC delivers new online publishing capabilities and Adobe Fuse CC (Preview) 3D character software is added to existing Creative Cloud membership plans. These 3D models can be synced across Creative Cloud Libraries for use in Photoshop CC. Fuse CC recently joined the Adobe product family through the company's acquisition of 3D innovator, Mixamo.

For Web and UX Design, free-form responsive design comes to Muse CC, to easily create Web sites that dynamically scale to any size screen, browser or device - without having to code or use restrictive templates. For developers, Dreamweaver CC also adds responsive design capabilities powered by the popular Bootstrap framework. In Photoshop CC new Artboards capabilities precisely place elements and layers for easier visualisation and the introduction of Design Space, a streamlined design-centric experience. UX designers can also look forward to Project Comet, the only end-to-end UX design solution that includes a new CC desktop app with a companion mobile app. Currently under development, Project Comet was demoed publicly for the first time during the MAX opening keynote.

Adobe MAX 2015
Adobe MAX 2015

Adobe Stock, available locally through Dax Data, will soon support the download and purchase of video content - adding to its high-impact collection of photos, images and graphics. Adobe Stock also adds the ability to search for and browse assets directly from Creative Cloud Libraries, including new support for accessing stock within Muse CC, Dreamweaver CC and Flash Professional CC.

The company also announced Adobe Portfolio, a new way to create beautiful, simple, creative portfolio Web sites. Available soon, Portfolio comes free with any Adobe Creative Cloud plan, delivering elegant layouts ideal for any creative field, from photography to fashion. Creatives can customise their Portfolio sites, which support responsive Web design to ensure content looks stunning across all screen sizes. Portfolio sites can include a personalised URL, password-protection and high-impact Typekit fonts. Portfolio is built on Behance, the world's largest and most vibrant creative community, with over 5.6 million members.

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Dax Data

Dax Data is a Value Added Software Distributor and product marketing organisation; headquartered in Cape Town with offices in Johannesburg. The company operates in Southern Africa and many other countries in Africa including Nigeria. Developments in recent years have seen the company become a significant channel distribution partner for Adobe in Southern Africa. The company has built a unique value proposition for IT resellers based on a service ethos, knowledge transfer and partnership.

For more information, visit http://www.daxdata.co.za/ or sales@daxdata.co.za

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