Distributor Drive Control Corporation (DCC) has secured the rights to distribute the full range of Samsung business-to-business (B2B) printer consumables.
Previously, DCC was a sub-distributor of certain products within the Samsung consumables range.
"We have had a longstanding relationship with Samsung, and felt the time had come to make this partnership official," says Michael Watt, business unit manager at DCC.
"Not only will this move towards direct distribution ensure our resellers can access a wider range of Samsung consumables products, it will also provide us with beneficial pricing, the savings of which will be passed on to our resellers. In addition, it will give us greater control over, and efficiency of, the distribution chain, ensuring better service for our resellers."
DCC's customers will now have access to the whole B2B consumables range, including inkjet, mono laser and colour laser consumables, allowing the distributor to expand its existing supplies offering and deliver an extended range to resellers, it says. A direct route to the Samsung range will also allow DCC to focus on growing its market share and increasing sales of these products, it adds.
"Our resellers were aware that, while we sold Samsung consumables, we did not stock the complete B2B consumables range," says Cindy du Toit, consumables product manager at DCC.
"By augmenting this offering, we are providing a more complete service, making us a 'one-stop shop' for all of our customers' consumables requirements. We will also assist Samsung to achieve growth, expand existing markets and reach new markets, as we will be driving the products into our channel and reseller base."
Michael van Lier, business leader for IT Solutions at Samsung SA, says: "There is no doubt that our partnership with DCC will go a long way in further developing our B2B strategy and tapping into a market that certainly has become an apex of our approach to the market.
"Further to this, as DCC is a successful, professional business, we believe there is a strong synergy with our brand philosophy - that of superior service delivery and innovative product offerings for the business market," he concludes.
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