South Africa's leading retailers know that sourcing the best and most innovative products and services is what gives them the edge in a competitive market with low margins. IFSEC South Africa 2013, a leading commercial security, homeland security and fire exhibition, opens at Gallagher Convention Centre, in Midrand, for a full three days, 18-20 June 2013.
"This is the definitive showcase of the security sector," says Gary Corin, Managing Director, Specialised Exhibitions Montgomery, a member of UBM Montgomery, organisers of IFSEC South Africa 2013. "We understand that retail is a challenging environment and have put together an event that addresses a broad swathe of its needs."
IFSEC South Africa puts key retail decision-makers and senior purchasers in touch with hundreds of prime security exhibitors from across a wide range of disciplines. From retail risk and security solutions to cash-in-transit and CCTV surveillance, the event highlights the latest technologies, the most innovative brands and most effective services out there.
"Visitors to the show can find the right security and fire solutions to match their needs at one central location," Corin says. "We will be providing a dynamic space for over 200 manufacturers and distributors of security and related products. The event covers everything from the best product lines to engaging educational seminars. The dedicated product areas are interactive and put a face on a security brand - so it is easy to source new products or find out first-hand about a company's services. Any questions can be answered on the day and there are live demonstrations throughout the event."
However, more than information, security professionals are looking for solutions that will improve their business profit, boost their image and give them a competitive advantage.
"We see this with the CCTV technology," Corin says. "It not only acts as a deterrent for crime in the retail sector, but offers other advantages - such as protecting the reputation of the retailer, monitoring consumer behaviour and allowing important insight into the operational environment."
CCTV is an effective crime-prevention and protection system, and as such, the video surveillance market is growing, he points out. In South Africa, clients want more than conventional analogue CCTV systems, with a trend towards IP-based CCTV surveillance and digital solutions. IFSEC South Africa will help visitors engage with exhibitors in this field.
Across the local retail industry, the challenge to meet strong competition and the challenge of low margins can be helped by the CCTV security component. "Security is not just about passive vigilance," he believes, "but about being a dynamic part of how a business operates - it must deliver innovative ways of protecting and enhancing a business. CCTV can help understand the patterns and psychology of criminal activity, or even staff behaviour, and companies are relying on it for this type of information."
Cash-in-transit security, Corin goes on to say, is also a security issue addressed at this year's show. Despite a dip in CIT heists over the last couple of years, South African retailers are still vulnerable to these types of attacks. "IFSEC South Africa is an ideal opportunity to look into bolstering your security options in this area," he says. "CIT can represent a serious loss to any retailer, so it's important to look for a security professional that can offer smart technology, trained personnel and back it up with a strong track record."
IFSEC South Africa will feature both local and international exhibitors, featuring some of the best brands available on the market today. The dedicated product areas make it a convenient and easy way to see what is trending in the market and network with key stakeholders. "The show is an opportunity for retailers to source and purchase those products and services they need to protect their money, assets, people and premises with one visit," Corin concludes. "It will educate, it will engage and it will offer the best solutions on the market today."
To find out more about exhibiting at IFSEC South Africa, contact Charlene Hefer, Event Director, UBM Montgomery, on (011) 835 1565, e-mail: charleneh@specialised.com; or De Wet Huysamer, Sales Executive, (011) 835 1565, e-mail: deweth@specialised.com.
To find out more about exhibiting at Homeland Safety and Security Africa, contact Jaques Swanepoel, Sales Executive, UBM Montgomery on (011) 835 1565, e-mail: jaquess@specialised.com, or visit www.ifsecsa.com.
Visit: www.ifsecsa.com
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UBM Montgomery
UBM Montgomery is a joint venture between UBM Live and Montgomery Worldwide.
UBM Live
Operating internationally, UBM Live operates a number of market-leading exhibitions, awards, Web sites/online products and publications in 20 different business sectors.
UBM organises more than 300 events in 21 countries and is the leading global provider of security events and media. The IFSEC security exhibitions in the Africa, Arabia, India and the UK consistently attract more than 1 000 manufacturers and distributors, and 42 000 security professionals annually.
Its brands include CPhI, IFSEC, Food Ingredients. Cruise Shipping Miami, Technology for Marketing and Advertising, International Confex, Informex and many more. With offices in the UK, Netherlands, USA, UAE and Brazil, UBM Live has successfully geo-cloned its leading CPhI, Food Ingredients, TFM&A and IFSEC brands into territories such as China, Japan, Asia, Eastern Europe, South America and Africa. As well as building relationships with its customers, the company helps wider communities through its corporate responsibility programme.
UBM Live is part of UBM Ltd, a leading global media company listed on the London Stock Exchange, which in 2009 generated revenue of lb847 million, with profit of lb171.2 million.
Web site: www.ubmlive.com
Montgomery Worldwide
Established in 1895, Montgomery Worldwide is an international exhibition company with a predominant focus on B2B exhibitions around the world. Always innovative, Montgomery's vision, reputation and belief in the importance of international trade has led to the development of an exhibition and events programme in over 10 different countries.
Montgomery Worldwide has been operating in Africa for over 40 years and has built up a number of interests in both North and West Africa. In South Africa, Montgomery Worldwide is now the largest exhibition organiser in the country, with companies that include Specialised Exhibitions Montgomery. Montgomery Worldwide is also the predominant shareholder in the Johannesburg Expo Centre, which is the largest exhibition venue in Africa.
Web site: www.montgomeryworldwide.com
Specialised Exhibitions Montgomery
Specialised Exhibitions Montgomery offers South Africa's largest portfolio of exhibitions servicing business-to-business sectors of the southern African economy. Backed by over 42 years of experience, Specialised Exhibitions is a member of the prestigious Montgomery Group and is recognised locally and internationally as an organiser of innovative, inspiring and highly effective exhibitions that meet the needs of the industries it serves. The acquisition of Exhibitions for Africa (EFA) in late 2007 by Specialised Exhibitions, a subsidiary of Andry Montgomery, has created a major force in the B2B trade exhibition market in southern Africa. Both companies had built extremely strong company brands with equally strong partner brand identification within their exhibition portfolios.
Web site: www.specialised.com
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