Dell Computer Corporation, the world`s leading direct marketer of computer systems, was one of the two top performers in the South African PC industry last year and is expected to conquer the top five this year in revenue terms, according to BMI-TechKnowledge`s latest report.
Gareth Martin, managing director of Dell in South Africa, says Dell is rapidly capturing PC market share, showing a year-on-year growth of 400% since it established a local presence in 1995.
"Dell South Africa continues to experience growth rates above the rest of the corporation and is rapidly growing its customer base in SA. The primary reason for this is the continued acceptance of the direct business model with its multiple benefits for corporate customers," says Martin.
"Dell has had particular success in the South African market with its award-winning line of PowerEdge servers. These offer the customer industry-leading performance at record low prices for a Tier One vendor."
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