Mimecast, the online e-mail management and security specialist, has been selected to provide secure e-mail management services to Dermalogica & The International Dermal Institute, the leading professional skincare brand.
Working with Datashare Solutions, Dermalogica`s IT partner, Mimecast provides access to its entire innovative Mimecast Online platform, incorporating the Smart Perimeter, Message Warehouse and Marketing Advantage services.
Dermalogica is the skin care system researched and developed by The International Dermal Institute. Known worldwide as the "professionals` choice", Dermalogica is founded on the belief that good skin care is not about pampering or luxury...any more than brushing your teeth or washing your hair is! Operating in 40 countries around the world, Dermalogica locations in the UK, Australia and Canada are now subscribed to the service.
Constantly innovating to bring new products to market, the company`s communications are intensive, international and often highly confidential. The security afforded by Mimecast`s technology is therefore of paramount importance to the company.
"Mimecast`s Smart Perimeter service offers a next-generation solution to e-mail security issues such as viruses, spam and content policy management. It incorporates the only technology that doesn`t look at the content of an e-mail to assess its spam status, which is invaluable to a company that communicates in numerous languages and often writes about pharmaceutical products and terms that can get picked up by erroneous spam filters," commented Matt Simmons, Sales & Marketing Director of Datashare Solutions.
The Smart Perimeter service also incorporates a unique Always On E-mail continuity feature which ensures that should Dermalogica`s in-house e-mail servers ever be unavailable due to an outage or a disaster, staff can still access and work with both new and stored e-mails from anywhere they can access the Internet.
"Mimecast`s Always on E-mail was a major driver behind Dermalogica`s decision to select Mimecast as their e-mail management platform. Dermalogica currently use Datashare`s Cerberus Disaster Recovery Solution to ensure the rapid recovery of their systems and data to a contracted SLA in the event of failure or disaster. Dermalogica`s recovery point objective within Cerberus is 24 hours. Mimecast`s Always On E-mail solution enhances the power of Cerberus by recovering to the very second that e-mail connectivity was lost. This gives the business a totally rounded solution for e-mail recovery."
Mimecast`s Marketing Advantage service is also proving popular for the Dermalogica brand and business units. Both e-mail standardisation and marketing are catered for by the service, providing a means by which the many facets of the Dermalogica brand can be communicated in a sophisticated, coordinated manner all over the world. "Dermalogica is doing some fantastic e-mail marketing campaigns utilising Mimecast`s technology;" added Matt Simmons, Datashare Solutions. "With its template-based approach to strategic e-mail marketing, Dermalogica can simply drop in relevant text and graphics to create stand-out e-mail marketing in minutes. Combined with full tracking and reporting capabilities, Mimecast`s Marketing Advantage is very impressive."
Peter Bauer, CEO of Mimecast, added: "Dermalogica is a hugely important brand within the skin care market and its customers expect and demand the very best products and services from the company. Mimecast`s e-mail management platform provides an unparalleled level of control over all aspects of the most important business communications channel, and layers this with vitally important features to provide a secure, stable, rich e-mail environment."
Mimecast`s technology is available through a network of accredited resellers and partners.
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