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DigiPoS Systems scores Tottenham contract for Point of Sale revamp

Johannesburg, 01 Jun 2005

Premiership Football Club, Tottenham Hotspur has selected DigiPoS, the leading Retail Solutions provider, to deliver a new PoS platform for their six retail outlets.

Tottenham Hotspur Football Club has now implemented 43 leading edge DigiPoS PowerPoS systems across all its sales outlets, including the Park Lane Megastore and the Spurs Store in Harlow. Retail Business Solutions, an approved DigiPoS business partner, have provided their leading PoS solution, RBS-InStore software, across the estate.

Tottenham had been using the same PoS for many years and it was reaching the end of its life span. Staff were simply not getting the sales information they wanted. The majority of customers all tend to visit the stores at the same time - prior to the start of each match and straight afterwards, so the stores experience very intense sales periods. Tottenham therefore required a PoS system that was flexible, easy to use, Chip and Pin compliant and most importantly, enabled staff to serve crowds of people quickly and efficiently.

The new system automatically gives Tottenham real-time sales information on demand, enabling stock to be more rapidly replenished during the matches and eliminating time-consuming manuals to check. The PoS platform uses dual LCD colour display screens, allowing stores to maximise customer interaction at PoS. Now both staff and customers can see product and transaction details, keeping customer queries to an absolute minimum. Full size, 15-inch customer fading screens have enabled in house advertising, and additional sales opportunities are already being realised through highlighting promotions and new products at till point. Till operators have found the new, space-saving touch screens intuitive and easy to use, so Tottenham have been able to keep staff training to a minimum too.

Andy Leadbitter, retail manager of Tottenham Hotspur football club gives his reason for selecting DigiPoS, "Our objective with the new PoS was to increase speed of transaction, improve turnaround time at till, gain accurate information on what`s selling and to whom and to significantly improve customer service. DigiPoS Systems and RBS have provided us with a solution that does just that."

Ian Patterson, MD at DigiPoS comments, "We are delighted that this high profile installation at Tottenham is employing DigiPoS Dual screen Technology together with the software application from RBS and already realising such significant benefits. It is yet another good showcase of our close partnership befitting all parties."

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