Every business has to embrace disruptive technologies to thrive and compete. Digital has become the new normal, and is bringing great opportunities in three areas: creating new products and services; designing differentiated business models; and re-imagining business processes.
A confluence of all of these will lead to business growth, differentiated business approach, operational efficiency, and lastly, humanised customer experience.
This is according to Prasad Kotikela, executive head: Africa and SA at Tech Mahindra, platinum sponsor of Micro Focus Universe 2019, a full-day event that will be held at the Inanda Club, in Sandton, on 29 August.
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He says Tech Mahindra has mapped the full spectrum of technologies that enable this digital transformation and built competencies to help its clients become future-ready and future-proof digital enterprises. “We aspire to transform ourselves from a technology partner to a digital transformation partner.”
Tech Mahindra, he says, is focusing on six key areas. Firstly, strategy and design. “We guide organisations through the uncertainties of the digital age, by defining the right digital strategy that is aligned with the core business strategy. We also design the right experiences for internal and external stakeholders, and delineate the implementation roadmap to enable digital strategy.”
Next, says Kotikela, it's about the digital customer. “We aim to redefine connected experience across the customer life cycle with an interplay of digital strategy across sales, service and marketing, enabled by process orchestration and powered by user experience.
“Then there’s intelligent operations. We help to realign end-to-end business operations to deliver desired customer experiences through integrated, connected and intelligent ecosystems. In terms of future enterprise and innovation, Tech Mahindra envisions a disruptive future by leveraging emerging technologies to exploit open opportunities, incubate disruptive business models, and deliver experiences to ‘tomorrow’s customers’.”
Fostering data-driven decision-making by harnessing the power of data, analytics and cognitive technologies to derive actionable and impactful insights is another area of focus for the company. “Finally, we are helping customers with their digital foundations. It is crucial to lay a robust, secure and future-proof foundation for the digital enterprise by adopting cutting-edge technology frameworks and software delivery methodologies.”
According to him, Tech Mahindra’s approach of solving business problems by leveraging cutting-edge technologies in collaboration with traditional and new-age partners has fostered an environment of collaborative disruption and enhanced intelligence, two imperatives to succeed in the fast-changing technology and business landscape.
Written for Experience Micro Focus Universe by Kirsten Doyle.
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